This report examines SMBs that prefer a “Do It Myself” or “Do It Yourself” model for advertising and marketing services. The report, based on BIA/Kelsey’s Local Commerce Monitor™ (LCM) Wave 18 survey data, offers an overview of the unique characteristics of these SMBs, where they are spending money, their preferences in advertising and marketing, and what tools they are using to manage and grow customer sales.
Who Should Read This Report:
- Executives in charge of marketing and/or product development targeted to segments of the SMB market that primarily purchase Do It Yourself products.
- Sales managers and strategists
- DIY ad platform providers