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This report examines the opportunity and preferences of the small and medium-sized business (SMB) group that use Loyalty Programs. The report, based on BIA/Kelsey’s Local Commerce Monitor™ (LCM) Wave 18 survey data, explores their spending behavior, preferences in advertising and future marketing plans.

Purchase Report

SMBs That Use Customer Loyalty Programs – Advertising & Marketing Trends (LCM Wave 18)

Who Should Read This Report:

  • Executives in charge of marketing and/or product development targeted to SMBs
  • Senior leaders evaluating opportunities in the SMB marketplace
  • Any executive with a role in selling digital or social media products
  • Anyone focused on the trends and direction of SMBs that use Loyalty Programs
Slides 27
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