This report examines the opportunity and preferences of the small and medium-sized business (SMB) group that use Loyalty Programs. The report, based on BIA/Kelsey’s Local Commerce Monitor™ (LCM) Wave 18 survey data, explores their spending behavior, preferences in advertising and future marketing plans.
Who Should Read This Report:
- Executives in charge of marketing and/or product development targeted to SMBs
- Senior leaders evaluating opportunities in the SMB marketplace
- Any executive with a role in selling digital or social media products
- Anyone focused on the trends and direction of SMBs that use Loyalty Programs