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The Core SMB Trend Report details data from BIA/Kelsey’s Local Commerce Monitor (LCM) survey of small businesses that spend less than $25,000 a year on marketing and advertising. The Core Sample represents the bulk of small businesses in the US.

Key data in the report includes:

  • Online advertising (e.g., search, display ads, blogs)
  • Traditional advertising (e.g., direct mail, newspapers)
  • Print and online coupons
  • Broadcast advertising
  • Giveaway items
  • Video advertising (e.g., website videos, YouTube)
  • Mobile advertising (e.g., search, SMS, display)
  • Social advertising (e.g., Facebook, Twitter, Pinterest, Instagram, promoted tweet)
  • Print and digital directory advertising
  • Community sponsorships and advertising
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Purchase Report

Core SMBs Trends- LCM Wave 21

Who Should Read This Report:

  • Executives in charge of marketing and/or product development targeted to SMBs
  • Senior leaders evaluating opportunities in the SMB marketplace
  • Any executive with a role in selling digital or directory products
  • Anyone focused on the trends and direction of SMBs that use directories
Cost $995
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