This 45-page report delivers a comprehensive overview of the television industry by examining the current environment for television broadcasting and those factors that will drive the industry going forward.
Topics covered in the report include trends in local advertising and the shift to digital; political advertising; retransmission consent; the spectrum auction; ATSC 3.0 and much more. It includes an assessment of what the television industry and its potential value in 2020 and addresses a number of current and relevant questions:
- Who are the major players in television broadcasting and how do they differ?
- How large is the industry today?
- What are the key factors that will impact the television industry going forward?
- Where will this industry be in 2020?
The report contains BIA/Kelsey’s take on what each of these factors will mean for the industry and its potential strength and value in 2020.
The report is designed for anyone interested in what is going on in the television industry. In particular, the report is oriented towards industry executives, analysts and investors contemplating potential investment in the industry.