by Patrick Buono | Dec 21, 2021 | Press Releases
Advertising forecast tracks traditional and digital ad spend across 96 sub-verticals. Chantilly, VA (Dec 21, 2021) – BIA Advisory Services has increased its 2022 U.S. Local Advertising Forecast estimate to $173.3 billion, from its earlier estimate of $161.5 billion...
by Rick Ducey | Dec 2, 2021 | BIA, Blog, Broadcast
BIA evaluated three datacasting revenue scenarios: High, Middle and Low cases utilizing 7 Mbps, 5 Mbps, or 3 Mbps of ATSC 3.0 data capacity. BIA’s non-core datacasting revenue forecast estimates the Middle Case scenario will produce revenue rising to $10.7B...
by Rick Ducey | Nov 9, 2021 | BIA, Blog, Vantage Point
In this edition of BIA Advisory Services’ Vantage Points series, Brad Adgate, Media Consultant & Forbes Contributor, pens his views on the current audience measurement situation. The Vantage Point series taps the perspectives of various lookout points from...
by Rick Ducey | Nov 4, 2021 | BIA, BIA Podcast, Blog, Radio
Idil Cakim, SVP Research & Insights, Audacy Recent neurological research buttressed by follow-on survey research reveals audio is a highly engaged media platform to create human connections and communities. Results reveal that audio across Radio OTA and Digital is...
by Rick Ducey | Oct 26, 2021 | BIA, BIA Podcast, Blog
Roger LanctotDirector Automotive Connected Mobility Strategy Analytics Strategy Analytics’ Roger Lanctot is director of automotive connected mobility, and a self-described, “not a car guy.” However, Lanctot is the go-to guy when you want to...
by Rick Ducey | Oct 25, 2021 | BIA, BIA Podcast, Blog, Broadcast
Bob Branson joined the Multicultural Media, Telecom & Internet Council (MMTC) as president and CEO in June 2021 and recently sat down with BIA for an episode of our Leading Local Insights podcast series. Branson brings to MMTC his deep experience from corporate,...
by Patrick Buono | Oct 13, 2021 | Press Releases
Chantilly, VA (October 13, 2021) – BIA Advisory Services forecasts that for the first-time mobile advertising spending will surpass direct mail as the top media advertising platform in 2022. As revealed in BIA’s U.S. Local Advertising Forecast 2022, the overall local...
by MacKenzie Lovings | Oct 5, 2021 | BIA Podcast, Blog, Broadcast, Local Advertising Forecast, Sales Best Practices
In the latest episode of BIA’s Leading Local Insights Podcast, Five Keys to Success in 2022: Follow the Money, BIA’s CEO and Founder, Tom Buono, talks about five keys to build a successful 2022: tapping into a robust political year, growth in Over-the-Top (OTT)...
by Suzanne Ackley | Oct 4, 2021 | BIA, Blog, Broadcast, Local Advertising Forecast, Political Advertising
BIA is forecasting that ad spend on local television will be $21 billion in 2022, with $19.3 billion going towards over-the-air television ads and $1.7 billion going to digital television ads. This is an increase of 26.5% from 2021 local ad spend of $16.6 billion...
by Patrick Buono | Sep 30, 2021 | Press Releases
CEO Addresses Industry Trends and Changeups at TVB Forward CHANTILLY, Va. (September 30, 2021) – BIA Advisory Services estimates the local broadcast TV industry in 2022 will generate $21 billion in advertising revenue, with $19.3 billion in over-the-air (OTA) revenue...
