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BIA Expands Forecasting and Consulting Services with Key Hires, Including New Vice President of Forecasting and Analysis, Nicole Ovadia

May 4, 2022

Leyla Chatti Joins as Senior Media Analyst and Mark Dugan as Director of Data Insights and Client Relations

Chantilly, VA (Wed, May 4, 2022) – BIA Advisory Services has added three key personnel to augment its forecasting and consulting divisions. In a leadership role at BIA, Nicole Ovadia has joined as Vice President of Forecasting and Analysis to focus on enhancing BIA’s U.S. local media advertising forecast models and to support strategic and financial consulting projects with insights and analysis on broadcasting, digital trends, and economic impacts.

“BIA’s role as a trusted advisor has been increasing significantly, and I am excited to expand our team to support our efforts for clients,” said Tom Buono, CEO and Founder, BIA Advisory Services. “The media marketplace is extremely dynamic and its incumbent on us to continually challenge ourselves to deliver the best data and insights that help our clients with their goals and priorities. Our new team members have exactly the skillsets necessary to immediately deepen our impact and value to clients.”

Ovadia comes to BIA from the New York State Broadcasters Association (NYSBA) where she had a successful track record advocating for NYC Radio. Prior to that, she spent over 14 years with Emmis Communications at both the corporate level in the Strategy Group focusing on sales and acquisitions and at the local level in New York where she served as Vice President Customer Success.

Over her career, Ovadia has focused on building forecast models, implementing process improvements, and building partnerships with clients. These will all be areas she will focus on at BIA. In addition to her role in forecasting, Ovadia will be leading enhanced initiatives to develop recommendations and conclusions based on forecasted outcomes and will work with the forecasting team to develop and share custom analysis with clients. Ovadia possesses a B.S. degree in Economics from Wharton and an MBA from MIT Sloan. She will be based in New York City.

BIA also announces that Leyla Chatti has joined as a Senior Media Analyst and Mark Dugan as Director of Data Insights and Client Relations.

Chatti comes to BIA from Warner Brothers Digital where she worked in the business intelligence area analyzing and reporting audience insights to global leadership. Prior to that, she was a client insights analyst for the financial services area at Comscore. At BIA, Chatti will do qualitative and quantitative research and use BIA’s advertising forecast to develop custom strategic business insights for clients. She will also be focused on business vertical analysis by media channel. Chatti earned her B.A. from the University of Virginia. Chatti will be based in Washington, DC.

Dugan comes to BIA from Sinclair Broadcasting, where he was a research director for WPGH-TV in Pittsburgh. In this role, Dugan worked regularly with Nielsen, Scarborough, Media Audit and Kantar Research to develop customized client centric presentations and assist sales management to better position the station. He also trained sales staff in projection and estimate techniques. Dugan has also been an Account Executive at Raycom Media and Research Director at Granite Broadcasting. Dugan will be based in Pittsburg, PA.

At BIA, Dugan will use his industry experience to help clients use BIA data and research effectively and efficiently. Mark has his MBA with a concentration in Marketing and a BA in Psychology from the University of Rochester.

BIA’s Managing Director, Rick Ducey, commented on the company’s expansion, saying, “Nicole’s broadcasting experience and unique set of skills and experience will be invaluable as we expand and refine our advertising forecast to reflect today’s digital trends. Combine that with Leyla and Mark’s abilities to develop deep analysis around our data and we will be able to better key into our clients’ business goals and help them succeed.”

Ovadia, Chatti and Dugan have started in their positions at BIA. More on their backgrounds can be found in the company’s analyst directory here.

About BIA Advisory Services

BIA Advisory Services is the leading authority for data-centered insights, analysis, strategic consulting, and valuation services for the local media industry. Since 1983, BIA has been a valuable resource for traditional and digital media companies, brands and agencies, the financial and legal community serving media and telecom, as well as the FCC and other government agencies. Today, we offer comprehensive local market advertising intelligence in our BIA ADVantageTM service to help clients discover the path to their best opportunities. Learn more about our offerings at

Media Contacts:
MacKenzie Lovings
(703) 802-2991

Robert Udowitz
(703) 621-8060