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Franchisees are Heavy Users of Targeted Advertising

Franchisees are Heavy Users of Targeted Advertising

by Suzanne Ackley | Dec 19, 2016 | BIA, Blog, SAM, SMBs

Franchisees use an average of 20 different advertising channels to reach customers, according to Wave 20 of our Local Commerce Monitor™ survey of small businesses (Q3/2016). “It’s more important than ever to be where the customer is, whether in print,...

Strategies for Selling to Co-Op Advertisers

by Suzanne Ackley | Jul 25, 2016 | BIA, Blog, Local Advertising Forecast, SAM, SMBs

Co-op advertising programs are popular with SMBs, particularly larger SMBs, according to our Local Commerce Monitor , Wave 19 (Q3/2015).  Our Plus Spenders are SMBs that spend more than $25K annually on advertising and more than a third (39.3%) of this group uses...

SMB Data Point of the Week: 60% of SMBs Who Use Direct Mail Use Managed Services for Digital Advertising

by Celine Matthiessen | Apr 27, 2016 | BIA, Blog, SAM, SMBs

In our Local Commerce Monitor (LCM) Wave 19 survey of small businesses, when we look at small businesses who use direct mail, almost 60% pay a third party to manage their digital advertising. 30% of these small businesses say they use small, local digital agencies for...

SMB Data Point of the Week: Top Media Used by Co-op Advertising Users

by Suzanne Ackley | Mar 23, 2016 | BIA, Blog, SAM, SMBs

When it comes to choosing media for advertising or promotion, small businesses that use co-op advertising programs are like other SMBs in our Local Commerce Monitor survey — a Facebook page is the most used. As shown in the chart below, SMBs that use co-op...
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