by Celine Matthiessen | Oct 7, 2016 | BIA, Blog, SAM, SMBs
Facebook and other social media channels tracked in the Local Commerce Monitor™ (LCM) Wave 20 continue to be the most popular used channels among small businesses. Small businesses’ top three reasons they spend to advertise on social media are 1) ease...
by Celine Matthiessen | Sep 27, 2016 | BIA, Blog, Sales Best Practices, SAM, SMBs
Fall is usually ushered in by shorter days and lots of pumpkin spice lattes. At BIA/Kelsey fall is the time we release data from our annual survey of small businesses, The Local Commerce Monitor™ now in Wave 20. BIA/Kelsey’s Local Commerce Monitor is one...
by Celine Matthiessen | Sep 8, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
Mobile coupon usage by consumers is on the rise and is proving to drive consumers to buy more and try new technologies, according to eMarketer. eMarketer reports that by the end of 2016 104 million adults in the U.S. will be mobile coupon users. According to a...
by Celine Matthiessen | Sep 1, 2016 | BIA, Blog, SAM, SMBs
A recent study from Campaign Monitor and Market Cube on small and mid-size businesses use for marketing tools found that an all-in-one marketing cloud solution is not the answer. Small and mid-size businesses use a variety of advertising and marketing tools and,...
by Suzanne Ackley | Aug 18, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
Franchisees are more likely to use, and spend for, the newest media, platforms and technology, according to BIA/Kelsey’s Local Commerce Monitor™ survey of small and medium sized businesses (SMBs). Franchisees were more likely to use newer mobile platforms, such...
by Suzanne Ackley | Aug 4, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
When it comes to online shopping, consumers are more likely to turn to their mobile devices than a computer, according to a new study. Demandware Shopping Index (Q1/2016) analyzed the shopping activities of 400 million shoppers worldwide and found that 47% of web...
