by Suzanne Ackley | Apr 21, 2017 | BIA, Blog, SAM, SMBs
Last year Facebook introduced chatbots to its Messenger app, but businesses have reportedly been slow to adopt the technology. “Chatbots were always a means to an end, not an end,” said Stan Chudnovsky, head of product at Messenger. “Our goal was...
by Suzanne Ackley | Mar 23, 2017 | Blog, Broadcast, SAM, SMBs
Small businesses who advertise on TV/Cable are heavy users of traditional media, according to our current Local Commerce Monitor™ survey of SMBs (Q3/2016). In fact, the most popular traditional channels include: cable, direct mail, community sponsorships, print...
by Suzanne Ackley | Mar 22, 2017 | BIA, Blog, Mobile-Social, SAM, SMBs
Snapchat is one of the most popular apps for consumers (particularly millennials), according to a new comScore report , but how popular is it with small businesses? Snapchat, a recent addition to our Local Commerce Monitor™ survey of small businesses...
by Celine Matthiessen | Mar 16, 2017 | BIA, Blog, SAM, SMBs
Channel overload, training and list management are among the top local marketing challenges for franchisees according to the results of our Local Commerce Monitor™ survey of small businesses. Franchisees are a key segment of our survey because they are advanced...
by Celine Matthiessen | Mar 8, 2017 | BIA, Blog, Mobile-Social, SAM, SMBs
Small businesses are moving beyond having a presence on social media, especially on Facebook. For three years in a row Facebook pages have surpassed websites as the most popular used ad channel for small businesses. SMBs are not just invested in a presence on...
by Suzanne Ackley | Feb 27, 2017 | BIA, Blog, SAM, SMBs
The higher spending SMBs, which we call Plus Spenders*, use an average of 20.8 different media channels for advertising and promotion, according to Wave 20 (Q3/2016) of our Local Commerce Monitor™ survey of small and medium businesses. But while the number of...
