by BIA Advisory Group | Apr 29, 2016 | BIA, Blog, Conferences
Transforming ad sales from legacy media to digital aint easy. This can be seen in the relatively low success rate among media companies that sell both (i.e. newspaper). Meanwhile the debate rages on: separate or combine digital and traditional ad sales divisions? But...
by Celine Matthiessen | Apr 28, 2016 | BIA, Blog, Broadcast, SAM, SMBs
Nielsen’s latest Watch Report on the media touch points of digital shoppers found live TV, specifically local news and broadcast, continues to be an effective medium to reach digital auto shoppers. According to Nielsen, consumers’ decisions like shopping...
by BIA Advisory Group | Apr 28, 2016 | BIA, Blog
Virtual reality is assumed to be a gaming technology and most people expect it to be proven first with game enthusiasts. But the real economic opportunity for VR lies in the enterprise and local engagement with customers, who will be able to step inside a...
by Celine Matthiessen | Apr 27, 2016 | BIA, Blog, SAM, SMBs
In our Local Commerce Monitor (LCM) Wave 19 survey of small businesses, when we look at small businesses who use direct mail, almost 60% pay a third party to manage their digital advertising. 30% of these small businesses say they use small, local digital agencies for...
by Rick Ducey | Apr 27, 2016 | BIA, Blog
Sinclair Broadcast Group and USIM successfully completed an initiative to compete for network television ad dollars in favor of more effective spending in local television. The initiative comprised a three market buy comparing measurement services and methodologies to...
by BIA Advisory Group | Apr 26, 2016 | BIA, Blog
Most display ads on desktop and mobile are now bought programmatically. And the practice is extending into other ad mediums like local television. With this backdrop, BIA/Kelsey ran a workshop at the recent Programmatic I/O and the session video is available. As...
