by BIA Advisory Group | May 16, 2016 | BIA, Blog, SMBs
BIA/Kelsey today released a new report, “PPC: The Evolution of a Keystone Customer Acquisition Tool,” which explores how pay-per-click advertising inventory has been transformed by the introduction of machine-learning assisted inventory management tools...
by BIA Advisory Group | May 13, 2016 | BIA, Blog, Conferences
Next week at BIA/Kelsey’s ENGAGE conference in Austin, Texas, four companies representing different elements of the Local Commerce Universe will present 10-minute sponsored case studies. The following synopsis previews GotU’s case study. GotU is a white...
by BIA Advisory Group | May 11, 2016 | BIA, Blog, SMBs
A new BIA/Kelsey White Paper sponsored by Manta examines how audience extension can be a powerful tool for B2B marketers that are trying to keep their customer acquisition costs manageable, a big challenge for those targeting small businesses in particular. Audience...
by Suzanne Ackley | May 11, 2016 | BIA, Blog, Broadcast, Mobile-Social, SAM, SMBs
Smaller SMBs, otherwise known as Core SMBs in BIA/Kelsey’s Local Commerce Monitor™ (LCM) survey of small and medium businesses, spend an average $2,471 annually for advertising and promotion. As you can see in the table below, Core SMBs that use social...
by BIA Advisory Group | May 10, 2016 | BIA, Blog, Conferences, Mobile-Social
The Brand-to-local playbook is constantly changing in a multi-screen and millennial-impacted world. This was one of the prevailing themes at the recent BIA/Kelsey BRANDS. But to reach all of those screens optimally, it’s all about informed marketing… which...
by Celine Matthiessen | May 6, 2016 | BIA, Blog, SMBs
Wrapping up National Small Business Week, the Local Search Association (LSA) published a great infographic that compiles research on the state of small business marketing. LSA’s infographic reports 71 percent of SMBs manage their digital marketing internally and...
