by Suzanne Ackley | Aug 3, 2017 | BIA, Blog, SAM, SMBs
Yesterday I wrote about how small businesses that use co-op advertising funds are heavy users of traditional media, particularly community sponsorships and direct mail. When we look at what digital advertising channels co-op users are adopting – video is key....
by Suzanne Ackley | Aug 2, 2017 | BIA, Blog, SAM, SMBs
According to BIA/Kelsey’s Local Commerce Monitor™ survey of small and medium businesses (SMBs), 14.8% of the 1,000 SMBs in the survey report using co-op advertising funds. Of these, 21.1% are franchisees or licensees of larger national companies — most owning...
by Celine Matthiessen | Jul 31, 2017 | BIA, Blog, Mobile-Social, SMBs
For small businesses managing their local digital content including vital listings data like NAP (name, address and phone) can make or break their businesses. It’s one of the most important search ranking factors on Google. Most businesses are challenged with...
by Suzanne Ackley | Jul 27, 2017 | BIA, Blog, SAM, SMBs
New small businesses need to advertise to grow their businesses but, as shown in results from our Local Commerce Monitor™ survey of small businesses (Q3/2016), they spend far less than established (defined as growing or maintaining size and share) small...
by BIA Advisory Group | Jul 18, 2017 | BIA, Blog, Mobile-Social
At our BIA/Kelsey LOCAL IMPACT: New York last week at IAB’s Ad Lab, we convened a discussion group with participants across various media channels and organizations on the topic of digital buying and selling. Our goal was framing four key pillars that impact...
by Suzanne Ackley | Jul 12, 2017 | BIA, Blog, SAM, SMBs
A couple of weeks ago I discussed why some small businesses prefer to DIY their digital advertising and why others prefer paid assistance, such as Agencies — based on information from our Local Commerce Monitor™ survey of small businesses (Q3/2016). As...
