by Rick Ducey | Sep 19, 2024 | Blog
BIA is partnering with Placer.ai to bring you an exclusive webinar: Revving Up: Automotive Market Ad Trends, Location Insights, and Customer Loyalty. In this webinar we’ll provide the building blocks for a playbook to drive local ad sales growth using local ad...
by Nicole Ovadia | Sep 5, 2024 | Blog
The 2024 election cycle is poised to be the most expensive in U.S. history, with political ad spending projected to reach a staggering $11.7 billion according to BIA’s U.S. Local Advertising Forecast. But it’s not just the sheer volume of spending...
by Rick Ducey | Aug 26, 2024 | Blog, CTV/OTT
One of our clients recently asked us for data to help size the market for mid-size and independent agencies versus the Holding Companies and estimate how much is available for local streaming and local TV ad spending. Since this question has come up before, we figured...
by BIA Advisory Group | Aug 7, 2024 | Press Releases
With 52% Of Overall Spend, Digital Local Ads in 2025 Will Surpass Traditional Advertising for The First Time CHANTILLY, Va. (Aug 7, 2024) – BIA Advisory Services’ latest U.S. Local Advertising Forecast delivers initial expectations for 2025 and updates...
by Nicole Ovadia | Aug 1, 2024 | BIA Podcast, Blog
In the latest episode of our Leading Local Insights podcast, I had a fascinating conversation with a special guest, Steve Passwaiter, president of Silver Oak Political, where we delved deep into the evolving landscape of political advertising for the 2024 election...
by Rick Ducey | Jul 30, 2024 | Blog, Broadcast
BIA estimates that local TV stations generated $12.3 billion in distribution revenue from MVPDs and vMVPDs in 2020, and this rose 22.5 percent to $15.1 billion by 2023. As shown below, NBC affiliated stations saw the largest increase in distribution revenue in this...
by Nicole Ovadia | Jun 12, 2024 | Blog, Economic Pulse
I love writing this blog. Every time I sit down to gather my thoughts on what’s happening macro-economically and how that affects Local Advertising spending, I find comfort in the cyclicality of the data, and I love looking back on what we expected to happen to...
by MacKenzie Lovings | Jun 6, 2024 | BIA, BIA Podcast, Blog
The 2024 elections are shaping up to be a spending extravaganza unlike anything we’ve seen before, with a predicted $11.1 billion in political ad spend. What does it all mean for the future of our elections? To explore the far-reaching implications of this...
by Suzanne Ackley | May 21, 2024 | BIA, Blog, Broadcast, Local Advertising Forecast
We recently released our annual list of the Top 10 Radio Stations by over-the-air revenue. Now, let’s examine the top billing list for 2023 through the lens of radio station ownership. Firstly, it’s worth noting that the top five radio owners from 2022...
by Suzanne Ackley | May 16, 2024 | BIA, Blog, Broadcast, Local Advertising Forecast
Hubbard Radio, LLC’s WTOP-FM in Washington, DC has once again continued its winning streak in 2023 and remains the top-billing radio station in the United States, according to BIA’s newly released Investing in Radio 2024, 1st Edition. If you’re keeping count,...
