by Nicole Ovadia | Jan 10, 2025 | Blog
Nicole Ovadia, VP of Forecasting and Analysis, co-authored this post with Lauren Ross, VP of Media Valuations. It seems that 2025 is poised to be an intriguing year for local media. With new leadership in Washington and a positive economic outlook, numerous deals and...
by Rick Ducey | Dec 23, 2024 | Blog
Local TV advertising isn’t what it used to be. A new report from Premion and BIA Advisory Services shows marketers how to navigate both traditional and streaming TV investments in today’s complex media landscape: The Streaming TV Playbook – Winning...
by Rick Ducey | Dec 18, 2024 | Blog
Effective January 13, 2025 the local FM radio stations will have full authorization by the FCC to operate boosters that can originate content within the coverage zones of each booster to create a new service providing over-the-air geotargeted traffic, news, weather,...
by Thomas Buono | Dec 17, 2024 | Blog
The BIA team constantly discusses the future of local advertising, especially as the year closes and a new one begins. Like many of you, we think we’re entering a defining moment driven by changing market dynamics and evolving digital trends and consumer...
by Patrick Buono | Nov 21, 2024 | Press Releases
BIA’s CEO Addresses Key Projections, Trends and M&A Opportunities for Local Television at TVB Conference CHANTILLY, Va. (November 21, 2024) – Tom Buono, founder and CEO of BIA Advisory Services, shared insights on the future of local advertising at the annual TVB...
by Rick Ducey | Nov 14, 2024 | Blog, CTV/OTT
BIA is pleased to be hosting a local CTV panel at TVOT’s New York Conference on November 21st, featuring an impressive lineup of speakers from Disney, Magnite, MNTN, Sinclair/Compulse, and Premion. After a record-breaking year in 2024 with over $1 billion in...
by Rick Ducey | Nov 12, 2024 | Blog, Broadcast
Join IEEE’s Broadcast Technology Society’s webinar on November 19, 2024, at 2pm EST to learn more about the technology and business opportunities with FM boosters’ new regulations allowing over-the-air geotargeting. Click here to register for this...
by Nicole Ovadia | Oct 23, 2024 | Blog
In the battle for advertisers’ dollars, direct mail has a new arsenal: data-driven digital strategies. Valpak’s Chief Revenue Officer, Jay Loeffler, joins me in our latest Leading Local Insights Podcast and pulls back the curtain on how they are fusing...
by Rick Ducey | Oct 15, 2024 | Blog
BIA had the opportunity to share thoughts about devising a 2025 Local TV Strategies Playbook at TV NewsCheck’s conference held as part of NAB New York. For a copy of the presentation deck, click here. The key takeaway is that local TV stations have six revenue...
by MacKenzie Lovings | Sep 23, 2024 | Blog
The radio advertising landscape is amid a dynamic transformation, but within it is untapped potential. As consumer habits adapt and digital integration becomes the norm, key industries are reshaping their advertising strategies. Yet, amidst these changes, local radio...
