by Rick Ducey | Jun 11, 2025 | Blog
In early 2025, Trump imposed new, strict tariff structures that impacted numerous U.S. trading partners and industries. As BIA updates its U.S. Local Advertising Forecast for all local media channels, these tariffs, along with other macroeconomic trends, will play a...
by Rick Ducey | Jun 9, 2025 | Blog
Local businesses are currently grappling with challenges such as inflation, supply chain disruptions, and evolving consumer behaviors. The Valpak 2025 Local Business Economic Outlook Report highlights how small enterprises are adjusting their marketing strategies to...
by BIA Advisory Group | May 28, 2025 | Press Releases
Chantilly, VA (May 28, 2025) — In a presentation at the Louisiana State Broadcasters Convention in New Orleans, BIA Advisory Services will analyze the current landscape of state and local advertising spending in Louisiana. The program will provide deeper focus and...
by Suzanne Ackley | Apr 30, 2025 | Blog
Following our earlier analysis of the impacts of tariffs on the automotive, clothing retail, and furniture store sectors in local advertising, now, we are focusing on real estate, restaurants, and home centers. This analysis is crucial as businesses face a complex...
by Mark Dugan | Apr 24, 2025 | Blog
BIA is closely examining the potential effects of new tariffs on local advertising. Tariffs increase prices and disrupt local economies, prompting businesses to reassess their marketing budgets. In a new series of reports, we explore how the Trump...
by bkadmin | Apr 14, 2025 | Press Releases
CHANTILLY, VA – April 14, 2025 – BIA Advisory Services, a leader in media market intelligence, has appointed Senan Mele as Vice President of Forecasting and Data Analysis. In this role, Mele will lead the company’s forecasting initiatives and enhance its local...
by BIA Advisory Group | Mar 6, 2025 | Press Releases
CHANTILLY, VA – March 6, 2025 – BIA Advisory Services estimates that in 2025 U.S. local advertising revenue will reach $171 billion, excluding political spending. This represents a 6.1 percent increase over 2024, driven mainly by spending on digital media....
by Nicole Ovadia | Jan 27, 2025 | Blog
The story for Radio in 2025 sounds very similar to the story for Radio for the past 10 years: over-the-air revenues will continue to decline as digital revenues grow. That’s not news or newsworthy for anyone familiar with Radio. Overall, BIA is forecasting Radio...
by Rick Ducey | Jan 23, 2025 | Blog
BIA forecasts CTV/OTT local ad spending to exceed $2.8 billion this year as this platform continues its fast growth. Given dynamics and high interest in local CTV, several recent studies have probably crossed your inbox or popped up in your trade press reading....
by Rick Ducey | Jan 21, 2025 | Blog
Guiding the Transition to ATSC 3.0, aka “NEXTGEN TV” In April 2023, FCC Chairwoman Jessica Rosenworcel announced the formation of the public-private Future of Television Initiative (FOTVI) led by the National Association of Broadcasters to “help...
