by Rick Ducey | Jun 8, 2026 | Blog
By Marketron | Featured on BIA In this special edition of BIA Advisory Services’ Vantage Points series, we invited Marketron to share strategies to improve cash flow and accelerate collections for broadcast stations through digital payment tools, electronic...
by Mike Boland | Jun 2, 2026 | Blog
Among the areas that AI continues to disrupt, one high-stakes segment is online visibility. Traditionally, the domain of SEO, the evolving ways that AI engines surface content means there are new rules for making sure your business is invited to the party. This is the...
by MacKenzie Lovings | May 29, 2026 | Blog
From AI-powered discovery and CTV growth to measurable DOOH and evolving media sales models, recent conversations on BIA’s Leading Local Insights Podcast have explored many of the trends reshaping local advertising in 2026. If you missed any of these episodes, we...
by Mike Boland | May 15, 2026 | Blog
Among the many spinning plates in the AI world, one development gaining ample attention is OpenAI’s move into advertising. What has it done so far? Where is it going next? And what’s driving it? This is the topic of a recent BIA podcast episode (summary and full...
by Mark Dugan | May 12, 2026 | Blog
As shown in our monthly transaction chart, April 2026 transaction activity was relatively quiet across both television and radio, though select deals continued to reinforce the long-term value of local broadcast assets. Television...
by Rick Ducey | May 7, 2026 | Blog, Vantage Point
By Marketron | Featured on BIA In this edition of BIA Advisory Services’ Vantage Points series, Marketron CEO Jimshade Chaudhari shares why radio broadcasters are rethinking traffic operations as pressure grows from leaner teams, cross-platform campaigns, and...
by MacKenzie Lovings | Apr 20, 2026 | Blog
MacKenzie Lovings Local media sales is at a turning point. Revenue pressure is rising. Advertisers expect measurable outcomes. And the media mix is more complex than ever. The question facing sales teams is clear: how do you keep up and stay competitive? In BIA’s...
by Mark Dugan | Apr 14, 2026 | Blog
By Mark Dugan As shown in our monthly transaction chart, March delivered a measured but meaningful set of broadcast transactions, totaling approximately $69.8M in television deals and $25M in radio. While overall deal volume remains selective, the transactions point...
by BIA Advisory Group | Apr 9, 2026 | Press Releases
BIA’s Forecast Highlights a Two-Speed Market and Key Growth Verticals While Introducing DOOH Ad Forecast Estimates to the Media Mix CHANTILLY, Va. (April 9, 2026) – BIA Advisory Services has revised its 2026 U.S. Local Advertising Forecast (released in Q4 2025),...
by Rick Ducey | Apr 8, 2026 | Blog
The shift to digital-first media sales is no longer optional. It is reshaping how sales teams operate, engage clients, and drive revenue. In a recent episode of our Leading Local Insights Podcast, I sat down with Stephanie Slagle of Graham Media Group to discuss what...
