by Celine Matthiessen | Mar 19, 2026 | Blog
Out of home advertising (OOH) has long been associated with visibility. Today, however, it is increasingly proving its ability to drive real consumer action. In a recent episode of BIA’s Leading Local Insights Podcast, I spoke with Dave Rivera, VP of Channel...
by Mark Dugan | Mar 12, 2026 | Blog
The prevailing narrative in automotive advertising is that digital won and broadcast lost. In practice, the story is more nuanced. In the latest podcast episode of Leading Local Insights, I had the chance to discuss the future of automotive advertising and where the...
by Rick Ducey | Mar 3, 2026 | Blog
By Rick Ducey In my recent Leading Local Insights podcast with Robert Hawthorne, CEO of Hawthorne Search, we explored how hiring dynamics are shifting across legacy media, SaaS, and advertising technology. The good news is that what feels volatile on the...
by BIA Advisory Group | Feb 25, 2026 | Press Releases
Podcast on combining AI-powered sales platforms with local market data will be an episode available in March on BIA’s Leading Local Insights podcast channel Chantilly, VA – Feb 25, 2026 – BIA Advisory Services and AdApt Media Sales today announced a strategic...
by Thomas Buono | Jan 28, 2026 | Blog, Local Advertising Forecast
Local advertising is entering one of its most complex and opportunity-rich periods in decades. As we outlined in our 2026 Local Advertising Trends Report, we estimate that $182 billion will be spent on local advertising this year. But the headline number only tells...
by Thomas Buono | Dec 23, 2025 | Blog
Local advertising has always been about change, but the pace we’re seeing now feels different. Not long ago, local advertising followed a relatively familiar rhythm. Today, audiences are everywhere, and platforms keep multiplying. Local advertising is no longer about...
by Rick Ducey | Nov 20, 2025 | Blog
In the second installment (first one here) of our series exploring major channels in BIA’s U.S. Local Advertising Forecast, we focus on a transformative force reshaping Out-of-Home (OOH): its accelerating digital evolution. Digital Out-of-Home (DOOH) is rapidly...
by Rick Ducey | Nov 6, 2025 | Blog
As advertisers seek innovative ways to connect with today’s mobile consumers, Out-of-Home (OOH) advertising is proving to be quite relevant. According to BIA’s latest U.S. Local Advertising Forecast, OOH has established itself as a dynamic and resilient segment within...
by MacKenzie Lovings | Oct 7, 2025 | Blog
As broadcast television mergers and acquisitions (M&A) activity is expected to rise in the coming months, having consolidated market intelligence has become essential for industry decision-makers seeking to identify, evaluate, and act on opportunities. To support...
by Celine Matthiessen | Sep 23, 2025 | Blog
On Wednesday, September 24, I will be hosting a webinar with my colleague, Senan Mele, VP of Forecasting and Analysis for RAB. During the session, we will examine our updated 2025 U.S. Local Advertising Forecast to shed light on the latest trends, insights, and data...
