by Celine Matthiessen | Sep 23, 2025 | Blog
On Wednesday, September 24, I will be hosting a webinar with my colleague, Senan Mele, VP of Forecasting and Analysis for RAB. During the session, we will examine our updated 2025 U.S. Local Advertising Forecast to shed light on the latest trends, insights, and data...
by BIA Advisory Group | Sep 22, 2025 | Press Releases
Collaboration Aims to Enhance Data-Driven Decision-Making and Insights for Media Professionals Nationwide. CHANTILLY, Va. (Sept. 22, 2025) – BIA Advisory Services, the leading consultancy for local advertising revenue forecasting and valuation and appraisal services...
by Rick Ducey | Sep 4, 2025 | Blog
BIA met with state broadcasting associations over the summer to support their programs and provide valuable insights for their members and clients in a rapidly changing marketplace. We focused on sharing data-driven stories and actionable insights to help local...
by Christina Hurley | Aug 25, 2025 | Blog
The advertising landscape is changing rapidly, particularly regarding local ad expenditures. Local radio, Connected TV (CTV), and Over-the-Top (OTT) platforms are leading this transformation. With significant shifts in local media spending, it’s essential for industry...
by Rick Ducey | Aug 21, 2025 | Blog
BIA is pleased to welcome Steve Bass as a guest author. Steve is an advisor, musician, former President and CEO of Oregon Public Broadcasting, and he is now an Executive Advisor for BIA Advisory Services. We invite you to enjoy his insights on public media, including...
by Rick Ducey | Aug 19, 2025 | Blog
BIA released its updated listing of the Top 25 local TV group owners ranked by 2024 revenue, which was published in a special report on TVNewscheck: Nexstar Again Tops Station Groups As Consolidation Prospects Grow – TV News Check. As expected, Nexstar continues...
by BIA Advisory Group | Aug 13, 2025 | Press Releases
Revised outlook, with and without political advertising, is a 1.5 percent decrease from the firm’s March 2025 forecast. CHANTILLY, Va. (Aug. 13, 2025) – BIA Advisory Services’ revised 2025 U.S. Local Advertising Forecast projects total local advertising revenue...
by Thomas Buono | Jul 15, 2025 | Blog
As the FCC considers new ownership rules, radio broadcast owners may find this an opportune moment to evaluate whether to sell their stations or retain them. At BIA, we believe that all significant financial decisions should be backed by data and insights that offer a...
by BIA Advisory Group | Jul 10, 2025 | Press Releases
SRDS Local Market Profiles from Adwanted USA are now infused with data on media advertising spend from BIA Advisory Services to help marketers, companies better understand and engage local markets. New York, NY (Thursday, July 10, 2025) – Adwanted USA and BIA Advisory...
by MacKenzie Lovings | Jun 26, 2025 | Blog
Florida’s local advertising landscape is flourishing this year, as showcased in a presentation by BIA’s Christina Hurley at the Florida Association of State Broadcasters’ Annual Convention in Palm Beach. BIA forecasts that total local advertising...
