by Lauren Ross | May 14, 2024 | BIA, COVID Pandemic, Local Advertising Forecast, Media Valuations
Media Ecosystem Review Examines Financial & Valuation Trends in Six Sectors Competing for Local Advertising Author: Lauren Ross, Vice President, Media Valuations Over the past five years, financial and valuation trends in the media ecosystem have been a...
by BIA Advisory Group | May 14, 2024 | BIA
Challenge Empowering ourselves as a trusted advisor to guide a local carpet dealer to make an informed decision. Solution To engage the prospect effectively, we positioned ourselves as experts in the local market using data and insights from BIA ADVantage. ...
by BIA Advisory Group | May 11, 2024 | Case Studies
Major CTV publisher seeking local market entry knowledge and strategies for sales force prioritization and organization with media agencies. Situation Analysis With the growth of CTV ad spending targeting local markets, a major CTV publisher was looking to expand its...
by Celine Matthiessen | May 10, 2024 | BIA, Blog, CTV/OTT, Local Advertising Forecast
As the digital landscape continues to evolve at an unprecedented rate, marketers and advertisers are faced with both new challenges and new opportunities. In the latest surge within the industry, there’s a significant pivot toward Connected TV (CTV) advertising...
by BIA Advisory Group | May 9, 2024 | Case Studies
Challenge Adjusting project costs and managing political interruptions in various markets is difficult as election day approaches. Solution We utilize BIA ADVantage’s comprehensive political forecast for all local TV markets to anticipate cost adjustments and...
by BIA Advisory Group | May 9, 2024 | Case Studies
Challenge We are seeking projected CTV/OTT spending for the 2024 political campaigns. Solution There is a noticeable trend towards the need for local market-targeted CTV/OTT advertising across all 210 TV markets. Using the detailed U.S. local advertising forecast in...
by BIA Advisory Group | May 9, 2024 | Case Studies
Client: GeoBroadcast Solutions Situation Analysis GeoBroadcast Solutions serves the FM radio industry by helping it to innovate and bring to market technologies that help radio broadcasters maximize their signal and grow revenues. MaxxCasting™️...
by MacKenzie Lovings | May 3, 2024 | BIA Podcast, Blog, Broadcast
The 2024 NAB Show in Vegas put a spotlight on the seismic shifts happening in broadcasting media and the energy feels contagious. The BIA team returning from the event, Christina Hurley, Rick Ducey, and Nicole Ovadia, share their takeaways and excitement in our latest...
by MacKenzie Lovings | May 2, 2024 | Blog, Broadcast
BIA is excited to release the second edition of its Hispanic Radio Station Directory, which is a free comprehensive guide to nearly 2,000 commercial and non-commercial AM and FM stations. A quick analysis of the 100 different formats being broadcast by these...
by Patrick Buono | Apr 23, 2024 | Press Releases
BIA 2nd Edition of Hispanic Radio Directory Covers Nearly 2,000 U.S. AM & FM Stations, Illustrating Diversity of the Population, Formats and Ownerships CHANTILLY, Va. (April 22, 2024) – BIA Advisory Services has published the second edition of its Hispanic...
