by Leyla Chatti | Jul 20, 2022 | BIA, Blog, CTV/OTT, Local Advertising Forecast
A new research report, commissioned by Vevo and written by BIA, reveals that ad spending in over-the-top (OTT) advertising is increasing at a rate of 43 percent compound annual growth from 2020 to 2022. The report, OTT – The Rising Star in Local Ad Spending:...
by Patrick Buono | Jul 19, 2022 | Press Releases
New Report Explores Significant Growth in Local OTT Advertising Nationwide and by U.S. Regions and Details Top Spending Verticals CHANTILLY, Va. (July 19, 2022) – A new research report from BIA Advisory Services reveals that over-the-top (OTT) is one of the fastest...
by Suzanne Ackley | Jul 7, 2022 | BIA, Blog, Broadcast, Local Advertising Forecast
In what should come as a surprise to absolutely no one, Nexstar Broadcasting remains the Top TV station group by total revenue in 2021. With nearly $4 billion in total revenue (nearly $1.9 billion in advertising revenue and $2.1 billion in estimated retransmission*...
by Mark Dugan | Jun 24, 2022 | BIA, BIA Podcast, Blog, Broadcast
Michelle Duke, President of the NAB’s Leadership Foundation and the NAB’s Chief Diversity Officer, recently joined Nicole Ovadia, BIA’s VP of Forecasting and Analysis for a Leading Local Insights podcast interview. Michelle has been with the NAB since 2005 and...
by MacKenzie Lovings | Jun 16, 2022 | BIA, Blog, Local Advertising Forecast
After completing a comprehensive advertising survey of broadcast firms, and closely watching the economy, trends and activities in the local advertising marketplace, BIA’s forecast analysts have lowered overall estimates for the year from the original (Dec 2021)...
by Patrick Buono | Jun 16, 2022 | Press Releases
Political, Online Gambling and Leisure sectors showing growth in local advertising; auto down from earlier estimate but showing tempered growth compared to 2021 Chantilly, VA (June 16, 2022) – BIA Advisory Services has decreased its 2022 U.S. Local Advertising...
by Rick Ducey | Jun 9, 2022 | BIA, BIA Podcast, Blog, Broadcast, Radio
As part of welcome and burgeoning Diversity, Equity, Inclusion (DEI) initiatives, marketers and agencies are making commitments to invest more of their ad spending in minority owned media. The problem has been finding a definitive listing of these media. According to...
by MacKenzie Lovings | Jun 6, 2022 | Press Releases
[WASHINGTON, DC] – The National Association of Black Owned Broadcasters (NABOB) and BIA Advisory Services have partnered to release the 2022 Black Owned Radio Stations Ownership & Revenue Report. This is the first time such a report has been available to...
by Patrick Buono | Jun 2, 2022 | Press Releases
Dr. Fratrik will maintain a role as a strategic advisor to BIA while Nicole Ovadia takes over management of forecasting services. Chantilly, VA (June 2, 2022) – Mark Fratrik, Ph.D., BIA Advisory Services’ Senior Vice President and Chief Economist, will retire from the...
by MacKenzie Lovings | Jun 2, 2022 | BIA, Blog
It can be hard to keep big news quiet and when it comes to BIA’s Mark Fratrik, there is huge news. On June 30, Mark will retire from his full-time role at BIA. We announce this with excitement that he will finally get all the time he wants to golf and spend time...
