News Room
Press ReleasesGoogle to Dominate Local Digital Advertising in 2018, According to BIA Advisory Services
LOCAL IMPACT DC event on May 10 will forecast share of wallet between digital and traditional media both nationwide and in local markets CHANTILLY, Va. (May 7, 2018) Local search advertising on Google and local advertising on YouTube will top $19 billion nationwide...
BIA Forecasts Local Television Station Revenue to Reach $27.68 B in 2018 Driven by Strong Political and Digital Advertising
BIA’s television forecast also indicates retransmission consent fees will add another $8.44B CHANTILLY, Va. (April 30, 2018) – BIA Advisory Services’ U.S. local advertising forecast indicates it will be a solid year for the television industry, with local television...
Local Ad Spending in Baltimore-Washington Will Top $7.9B in 2018; Led by Retail, Finance/Insurance and General Professional Services, According to BIA Advisory Services
LOCAL IMPACT DC event on May 10 will examine nationwide and local advertising spending, media trends, digital, and advertising technologies CHANTILLY, Va. (April 12, 2018) Local advertising spending in the Baltimore-Washington metro area will reach $7.9 billion in...
Local Radio Stations Now Rank Fifth Most Significant Local Advertising Platform as Overall Ad Revenue Dipped Slightly from Prior Year to $13.87 B in 2017
Two new BIA Reports examine the state of the radio industry to explain the effect of new audio competition, audience levels, programming trends, transactions and provide market profiles of Nielsen Audio-rated stations CHANTILLY, Va. (April 5, 2018) – The digital...
Improvements in Advanced TV Will Facilitate Reaching Local Audiences and Propel the Local Video Advertising Marketplace in 2018 and Beyond
Local Video Ad Sales Expected to Hit $37 Billion By 2022 CHANTILLY, Va. (February 6, 2018) – Progress in Advanced TV and the industry’s commitment to new methods that will improve interactivity and the viewer experience will help with the ascent of local video...
BIA/Kelsey Sees Significant Growth in Local Mobile Ad Spending in 2018 and Beyond, as Advertisers Embrace Location-Targeted, Social and Web Platforms
CHANTILLY, Va. (Feb. 1, 2018) – Local advertising on mobile devices sold by pure-play mobile providers will rise this year to $19 billion, according to BIA/Kelsey’s U.S. Local Advertising Forecast 2018: Mobile and Social estimates. An additional $3.1 billion in...
BIA/Kelsey Forecasts U.S. Local Advertising Revenue to Increase 5.2 Percent in 2018 to $151.2B; Largest Annual Increase in Five Years
BIA/Kelsey’s new ad forecast reveals the mixture of a robust economy going into 2018, a competitive political landscape and significant growth in mobile/social media will drive significant increase in the local advertising revenue. CHANTILLY, Va. (Dec. 6, 2017)...
50 Percent of Higher Spending Small Businesses Plan to Maintain Current Ad Spend In 2018 And Increase Allocation of Budget To Digital, According To New BIA/Kelsey Advertiser Survey
New research shows sponsorships/giveaways and mobile channels will have the largest increase in usage while broadcast and cable will experience the biggest declines. CHANTILLY, Va. (Oct. 31, 2017) – Half of higher spending small and medium-sized businesses (SMBs)...
Restaurants Among 2017 Top Six Spenders in Georgia’s $4.1B Local Advertising Marketplace, According to BIA/Kelsey
LOCAL IMPACT Atlanta on October 12 will examine nationwide and local advertising trends in Georgia with speakers from Coca-Cola, GroundTruth, Reveal Mobile, ReachLocal and UberMedia. CHANTILLY, Va. (September 18, 2017) Local advertising spending in the state of...
U.S. Local Ad Revenues to Exceed $174B in 2021 Powered by Strong Growth in Mobile, Social and Local Video, according to BIA/Kelsey’s Updated 2017 Local Advertising Forecast
Mobile Replaces Radio in the Top Five Media; Direct Mail Remains Dominant Player CHANTILLY, Va. (July 12, 2017) – In the midyear update to its U.S. Local Advertising Forecast 2017, BIA/Kelsey forecasts the overall local media marketplace to experience consistent...
Press Relations
Interview requests, media inquiries, conference press passes, please contact:
Robert Udowitz | (703) 621-8060
MacKenzie Lovings | (703) 802-2991
