News Room
Press ReleasesLocal Advertisers Expect to Maintain Last Year’s Overall Ad Spending, with Shifts to Increase Spend on Mobile and Social, According to BIA’s U.S. SAM™ Survey
Local advertisers steadily adopting targeted social ads and location-targeted ads and indicate willingness to purchase these forms of digital advertising through traditional media channels. CHANTILLY, Va. (February 28, 2019) – Most local advertisers nationwide will...
National Brands to Spend $62.7B Targeting Local Consumers in 2019, According to New BIA Report Available from Vya
The new report examines franchise local marketing trends, including advertising budget allocations, top media channels and ROI by marketing channel. CINCINNATI, Ohio (Jan. 8, 2019) – National brands are expected to spend $62.7 billion in 2019 to target local...
Two-Thirds of Marketing Budgets Go to Local Advertising, Across All Sizes of Businesses, According to BIA Advisory Services’ SAM™ Survey
CHANTILLY, Va. (Oct. 18, 2018) – BIA Advisory Services’ newly released 2018 Survey of Advertising and Marketing (SAM™) activities of U.S. businesses indicates that they direct almost two-thirds of their marketing dollars into activating local media ad platforms and...
BIA Releases First Radio Version of its Local Market Intelligence Platform BIA ADVantage
Local market forecasts for all 268 Radio and 210 TV markets available in BIA’s digital data platform. Data valuable for budgeting and selling on both nationwide and local level. CHANTILLY, Va. (Sept. 25, 2018) – BIA Advisory Services, the leader in broadcasting and...
New York City Local Advertising Spending Forecast to Top $11.5B in 2018; Leading Categories Include Automotive, Education, and Financial/Insurance, According to BIA Advisory Services
LOCAL IMPACT New York conference on September 26 to examine advertising trends of the leading business verticals in New York, along with effects of digital competition and the opportunities of advanced TV CHANTILLY, Va. (September 12, 2018) – Local advertising...
Los Angeles’ Advertising Economy to Be Focus of BIA’s Local Impact Conference on July 12; Featured Speakers from GroundTruth, Sales Fuel, Hawthorn Direct, TVB, SureFire Local, USIM, MatchCraft, SEMrush Discuss Boon in Locally Targeted Advertising Marketplace
LA's $9.1 Billion in Ad Spending Growth Goes to Mobile and Digital Devices, While Traditional Platforms Like Direct Mail, Television, and Radio Remain Strong Performers CHANTILLY, Va. (June 21, 2018) – Experts from across the local advertising and marketing,...
Local Ad Spending in Los Angeles to Top $9.1 Billion in 2018, with Statewide Spending Reaching $18.8 Billion; Retail, General Services and Financial/Insurance Verticals Are Among Top Spenders, According to BIA Advisory Services
LOCAL IMPACT Los Angeles on July 12 will explore mobile, television, direct mail and digital advertising channels, local marketing automation, and advertiser spending intentions to present a comprehensive analysis of the local media marketplace in California....
Local Business Leads from SalesFuel’s AdMall Integrated into BIA ADVantage to Identify Digital Sales Opportunities
New data integration part of continuing alliance between BIA and SalesFuel to deliver local market sales and advertising intelligence through their proprietary data platforms. Chantilly, VA (Jun 11, 2018) – BIA Advisory Services today announced the...
BIA Integrates Local Television Audience Data from comScore into its Advertising Intelligence Platform BIA ADVantage
comScore’s station-level local television data enhances the integrated, full view into local television markets delivered by BIA ADVantage Chantilly, VA (May 30, 2018) – BIA Advisory Services today announced it has integrated comScore’s local television audience...
Ad Spending in Local TV and Location-Targeted Mobile to Reach Nearly $43 Billion in 2018
New report examines how marketers are using television and mobile to design effective advertising campaigns across multi-platforms CHANTILLY, Va. (May 8, 2018) –BIA Advisory Services estimates advertisers will spend $20.8 billion in local television and $22.1 billion...
Press Relations
Interview requests, media inquiries, conference press passes, please contact:
Robert Udowitz | (703) 621-8060
MacKenzie Lovings | (703) 802-2991
