by Thomas Buono | Jul 2, 2020 | BIA, BIA ADVantage, Blog, COVID Pandemic, Radio
The next six months will be an interesting time for Radio operators. As we get to the next stage of the pandemic and start to see unemployment numbers drop and businesses re-emerge, Radio is uniquely positioned to benefit from this recovery. Unlike digital media and...
by Mark Fratrik | May 19, 2020 | BIA, Blog, Broadcast, Radio
As we muddle through the COVID-19 pandemic, station sales are not strong, especially for Radio. The following chart shows year-to-date transactions of 2020 compared to 2019. So far this year, there has not been any large television group sale as was the case in 2019...
by Rick Ducey | May 7, 2020 | BIA, Blog, COVID Pandemic, Radio
BIA’s CEO Tom Buono had the opportunity to discuss the company’s recent analysis of how COVID-19 has impacted ad revenue, in particular for Radio, in a recent podcast interview with Radio Ink publisher Deborah Parenti. Even with the negative news we have all...
by Rick Ducey | Mar 11, 2020 | Blog, Broadcast, Radio
If local radio could offer an over-the-air zoned advertising product like local TV stations can, would ad buyers care? Absolutely yes, according to a recent survey by BIA and Advertiser Perceptions. In fact, not only do advertisers like OTA geotargeting, if it was...
by Suzanne Ackley | Nov 6, 2019 | BIA, BIA ADVantage, Blog, Broadcast, CTV/OTT, Local Advertising Forecast, Political Advertising
For 2020 political and over-the-top (OTT) advertising, and growth in mobile and social ads, will be key ingredients for local media’s 5.5% growth from 2019. BIA estimates total local advertising revenue in the U.S. will reach $161.1 billion in 2020, up from...
