by Rick Ducey | Jun 4, 2018 | BIA, Blog, Broadcast, SAM, SMBs
Small and medium-sized businesses (SMBs) have out-sized marketing power with the range of integrated advertising technology (adtech) and marketing technology (martech) platforms that are affordable for businesses with less than 100 employees. For any business to...
by Rick Ducey | May 8, 2018 | BIA, Blog, Mobile-Social
Today’s marketers and agencies have been hard at work with media and data intelligence companies to develop audience targeting matched to strategic consumer segmentation profiles. The goal is to align audience targeted media buys with relevant creative...
by Rick Ducey | Apr 25, 2018 | BIA, Blog, Conferences
Frank Friedman, president of Publicis Media Exchange, is a major thought leader and influencer working to encourage automation in buying spot TV. TVNewscheck ran an article earlier this year on Friedman’s efforts to “trail-blaze” an automated buying...
by Suzanne Ackley | Nov 14, 2017 | BIA, Blog, Broadcast, SAM, SMBs
Small business that advertise on TV/cable are unique in some ways from other small businesses. This year especially, they are more optimistic about the future and plan on spending more on advertising in 2018. Other unique qualities include their size. These...
by BIA Advisory Group | Oct 3, 2017 | Blog, Broadcast
Local TV stations are sometimes unintentionally perceived as one dimensional by media professionals, marketers and Wall Street. And yet despite the expansion of content and distribution channels over the past twenty-five years, these local stations have retained a...
