by Rick Ducey | May 11, 2021 | BIA, Blog, Mobile-Social
A BIA study commissioned by NAB estimates local broadcasters lose $1.9 billion annually when their news and other local content appears in Google Search and Facebook News Feeds without compensation. Updated June 16, 2021: See related podcast. Local news produced by...
by Suzanne Ackley | May 16, 2017 | BIA, Blog, Broadcast, Conferences, Local Advertising Forecast, Mobile-Social
Traditional media platforms will account for nearly 70% of the $18.5 billion local advertising spent in California’s 12 television markets this year. By 2021, however, that percentage will have decreased to just slightly over 59%, as online/digital and mobile...
by Rick Ducey | May 1, 2017 | BIA, Blog, Broadcast, Local Advertising Forecast, Mobile-Social
The social media advertising industry targeting local audiences in the U.S. will more than double to $31.5 billion by 2021, up from $14.9 billion in 2016. As social platforms like Facebook have made direct monetization of their platforms a reality, there is a strong...
by Suzanne Ackley | Mar 31, 2017 | BIA, Blog, Local Advertising Forecast, Radio
Hubbard Radio, LLC’s WTOP-FM has firmly planted itself atop BIA/Kelsey’s list of radio stations with the highest estimated gross revenue in 2016, according the first quarter edition of BIA/Kelsey’s 2017 Investing In Radio® Market Report. WTOP-FM, a staple...
by Suzanne Ackley | Mar 14, 2017 | Blog, Conferences
Local market advertising* in the state of Texas will reach $13 billion this year across 19 television markets, according to the Media Ad View forecast published recently by BIA/Kelsey. Not surprisingly, the Dallas-Ft. Worth market tops the list with a whopping $3.9...
