by Suzanne Ackley | Jul 6, 2016 | BIA, Blog, Local Advertising Forecast, SAM, SMBs
In BIA/Kelsey’s Local Commerce Monitor™ annual survey of small and medium businesses, we asked our small business owners which of 50+ media channels they use for advertising and promotion. Nearly 36% SMBs reported that they use directories, including print and...
by Suzanne Ackley | Jun 16, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
Earlier this week Microsoft acquired social media networking site LinkedIn for $26.2 billion. With the acquisition, Microsoft CEO Mr. Satya Nadella says the company plans to combine the programs (such as Microsoft’s Office and Office 365) and professional...
by Suzanne Ackley | Jun 1, 2016 | BIA, Blog, SAM, SMBs
In our Local Commerce Monitor™ (LCM) survey of SMBs we asked SMBs what model they prefer for online advertising – Do It Myself (DIY) or Do It With/For Me (DIWM/DIFM). The vast majority (58.2%) prefer a DIY model. When we look at the marketing priorities...
by Suzanne Ackley | May 25, 2016 | BIA, Blog, Broadcast, Mobile-Social, SAM, SMBs
Larger SMBs, those spending more than $25,000 annually on advertising and promotion, are known as Plus Spenders in BIA/Kelsey’s Local Commerce Monitor™ (LCM) survey of small and medium businesses. These Plus Spenders spend an average $75,169 annually for...
by Suzanne Ackley | May 11, 2016 | BIA, Blog, Broadcast, Mobile-Social, SAM, SMBs
Smaller SMBs, otherwise known as Core SMBs in BIA/Kelsey’s Local Commerce Monitor™ (LCM) survey of small and medium businesses, spend an average $2,471 annually for advertising and promotion. As you can see in the table below, Core SMBs that use social...
