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LOCAL MEDIA WATCH

The Nexus of All Things Local

Online Radio Ads = Local Ad Opportunity

Online Radio Ads = Local Ad Opportunity

by Celine Matthiessen | Oct 31, 2018

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Kantar’s Brand Guidance Model Shows Media, Search, Social Used Together Drive Brand Equity, Revenue

Kantar’s Brand Guidance Model Shows Media, Search, Social Used Together Drive Brand Equity, Revenue

by Rick Ducey | Oct 26, 2018

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Is Facebook Use Among Local Businesses Slowing In Growth?

Is Facebook Use Among Local Businesses Slowing In Growth?

by Celine Matthiessen | Oct 24, 2018

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The Rise of the Super-Empowered Consumer – The “Near Me” Generation is Taking Over

The Rise of the Super-Empowered Consumer – The “Near Me” Generation is Taking Over

by Celine Matthiessen | Oct 23, 2018

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The Rise of the Super-Empowered Consumer – The “Near Me” Generation is Taking Over

Innovate or Die

by Celine Matthiessen | Oct 19, 2018

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Online Radio Ads = Local Ad Opportunity

Two-Thirds of Marketing Budgets Go to Local Advertising

by Celine Matthiessen | Oct 18, 2018

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Five Forces of Marketing Operations, Brands Struggle to Adapt Their Business Models to Today’s Consumers

Five Forces of Marketing Operations, Brands Struggle to Adapt Their Business Models to Today’s Consumers

by Rick Ducey | Oct 3, 2018

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Businesses Use 8 Channels to Advertise – Targeted Social and Mobile Ads are Top

Businesses Use 8 Channels to Advertise – Targeted Social and Mobile Ads are Top

by Suzanne Ackley | Oct 1, 2018

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Do You Speak 5G or ATSC 3.0? Connected Cars and Local TV.

Do You Speak 5G or ATSC 3.0? Connected Cars and Local TV.

by Rick Ducey | Oct 1, 2018

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Local as a Service (LaaS) Case Studies for National Brands, Local Activation

Local as a Service (LaaS) Case Studies for National Brands, Local Activation

by Rick Ducey | Sep 25, 2018

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The Rise of the Super-Empowered Consumer – The “Near Me” Generation is Taking Over

Spectrum Co’s John Hane on ATSC 3.0 as Platform for New Business Opportunities

by Rick Ducey | Sep 25, 2018

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Local TV’s $23 Billion Opportunity? Think Digital TAM.

Local TV’s $23 Billion Opportunity? Think Digital TAM.

by Rick Ducey | Sep 21, 2018

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