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LOCAL MEDIA WATCH

The Nexus of All Things Local

Navigating the Local Ad Marketplace During the Pandemic: What Do Local Sellers Need to Do Now?

Navigating the Local Ad Marketplace During the Pandemic: What Do Local Sellers Need to Do Now?

by Suzanne Ackley | Apr 10, 2020

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Home Improvement Advertising During Covid-19

by Suzanne Ackley | Apr 2, 2020

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Targeting Local Radio’s Future: From Coronavirus to Over-The-Air Zoned Ads

Targeting Local Radio’s Future: From Coronavirus to Over-The-Air Zoned Ads

by Rick Ducey | Mar 25, 2020

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Radio’s Opportunity for Constructive Disruption – Two Important Takeaways

Radio’s Opportunity for Constructive Disruption – Two Important Takeaways

by Rick Ducey | Mar 24, 2020

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BIA’s Assessment of the Current Outlook for Local Advertising in the U.S.

BIA’s Assessment of the Current Outlook for Local Advertising in the U.S.

by Thomas Buono | Mar 17, 2020

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Survey Says: Radio Buyers Want Over-The-Air Geotargeting for Ads

Survey Says: Radio Buyers Want Over-The-Air Geotargeting for Ads

by Rick Ducey | Mar 11, 2020

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Healthcare Vertical is Sticking with Traditional Media for Now

Healthcare Vertical is Sticking with Traditional Media for Now

by Suzanne Ackley | Mar 4, 2020

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New Podcast Considers OTT and Local TV Opportunities

New Podcast Considers OTT and Local TV Opportunities

by Rick Ducey | Mar 2, 2020

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Attorneys Look to Mobile for Leads in 2020

Attorneys Look to Mobile for Leads in 2020

by Suzanne Ackley | Feb 10, 2020

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Political Driving $6.58 Billion in Local Advertising Dollars in 2020

Political Driving $6.58 Billion in Local Advertising Dollars in 2020

by Suzanne Ackley | Jan 28, 2020

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ATSC 3.0’s Identity Crisis

ATSC 3.0’s Identity Crisis

by Rick Ducey | Jan 21, 2020

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Quick-Service Restaurants Will Spend $134 Million More on Mobile in 2020

Quick-Service Restaurants Will Spend $134 Million More on Mobile in 2020

by Suzanne Ackley | Jan 15, 2020

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