by Rick Ducey | Sep 25, 2018 | BIA, Blog, Vantage Point
In this edition of BIA Advisory Service’s Vantage Points, we share insights from John Hane, President, Spectrum Co. The Vantage Point series taps the perspectives of various lookout points from around the local media and tech sectors. The views expressed do not...
by Suzanne Ackley | Sep 12, 2018 | BIA, Blog, Vantage Point
In this edition of BIA Advisory Service’s Vantage Points, we share insights from Dan Hight, Business Development and Partnership Executive and Industry Advisor for BIA. The Vantage Point series taps the perspectives of various lookout points from around the...
by Rick Ducey | Sep 5, 2018 | BIA, Blog, Vantage Point
In this edition of BIA Advisory Service’s Vantage Points, we share insights from Robert Hawthorne, President, Hawthorne Search. The Vantage Point series taps the perspectives of various lookout points from around the local media and tech sectors. The views...
by Rick Ducey | May 29, 2018 | Blog, Broadcast, CTV/OTT, Vantage Point
In this BIA Vantage Points invited post, Premium Media 360, a TV data automation firm that synchronizes data among media and agency partners, argues that having data and automating TV advertising platforms are critical success factors. However, there remains the...
by Celine Matthiessen | Oct 4, 2017 | BIA, Blog, SMBs, Vantage Point
In this latest in BIA/Kelsey Vantage Points article, GotU, a Los Angeles-based advertising technology solutions provider, offers tactical strategies for local businesses trying to find advertising success and stand out among the big companies in digital advertising....
by Rick Ducey | Aug 16, 2017 | BIA, Blog, Vantage Point
In this edition of BIA/Kelsey’s Vantage Points, we introduce one of our new industry executive advisers and welcome him to our team. Tony Marinaro has 30 years experience in market research and consumer insights and is the former head of research for LIN Media...
