by BIA Advisory Group | Jul 12, 2016 | Blog, Conferences
In the multi-screen world we live in, how do you drive and attribute local business leads effectively? This was the topic of a session at BIA/Kelsey ENGAGE, focused on the B2B lead generation process. Representing steps of this process — from lead...
by BIA Advisory Group | Jul 7, 2016 | BIA, Blog, Conferences
What was the most important acquisition in the local media sector this year? Will Uber be around in 3 years? and who played the best Batman? These were a few of the topics batted around during an analyst lightning round to close BIA/Kelsey ENGAGE. Strung out from...
by BIA Advisory Group | Jul 5, 2016 | BIA, Blog, Conferences, Mobile-Social
Effective local advertising is an elusive animal as we know. The animal that OwnLocal co-founder Jeremy Mims pegs is a cartoon Road Runner — and its nemesis Coyote’s comically unsuccessful attempts to snare it. We’ve all seen it. And much like Wile...
by BIA Advisory Group | Jun 30, 2016 | BIA, Blog, Conferences
At BIA/Kelsey’s recent Engage conference, Gatehouse Media’s Peter Newton shared a detailed look at how Gatehouse’s digital agency wing Propel Marketing is expanding its scope and relevance for its SMB customers. Today, Propel is moving well beyond...
by BIA Advisory Group | Jun 21, 2016 | Blog, Conferences, Mobile-Social, SMBs
It may sound obvious but most local media companies don’t do it: “Have the local business owner’s interests at heart,” says Jef Biesman. As VP of Customer Marketing and Acquisition at YP, he has perhaps more perspective than anyone in local...
by BIA Advisory Group | Jun 15, 2016 | Blog, Conferences, Mobile-Social
The oldest millennials are 36. In addition to making me feel old, that means that millennials now wholly occupy the coveted 18 – 34 consumer demographic. Among other things that makes them a core consideration for all marketers. In localized marketing, this is...
