by Suzanne Ackley | Feb 17, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
Franchises use an average of 12 types of media for advertising and promotion, according to our annual survey of SMBs, also known as the Local Commerce Monitor (LCM)™, Wave 19. As with other SMBs in the survey, a Facebook page was franchisees’ most used...
by Suzanne Ackley | Feb 10, 2016 | BIA, Blog, Conferences, SAM, SMBs, Verticals
In our annual survey of SMBS also known as the Local Commerce Monitor (LCM)™, Wave 19, when we take a closer look at our industry segments, SMBs in certain vertical categories are more likely to be franchises. As shown in the infographic above, 1 out of 5 SMBs...
by Suzanne Ackley | Feb 5, 2016 | BIA, Blog, SAM, SMBs
While a majority of small businesses prefer to DIY their digital advertising (58%), this doesn’t mean that these DIY SMBs don’t use agencies for other advertising purposes. A typical SMB uses multiple channels (6-12) on average for advertising and...
by Celine Matthiessen | Feb 4, 2016 | BIA, Blog, SAM, SMBs
One very simple way for small businesses to compete with the big players in their markets is with the help of marketing automation such as email and social media monitoring. Marketing automation helps small businesses appear and behave like a brand or corporation....
by Suzanne Ackley | Feb 3, 2016 | BIA, Blog, SAM, SMBs
SMBs are putting a bigger share of their advertising budget towards digital media, according to BIA/Kelsey’s Local Commerce Monitor (LCM)™, Wave 19, survey of small-and-medium businesses. When looking at the data by vertical category (Professional...
by Celine Matthiessen | Feb 3, 2016 | BIA, Blog, SAM, SMBs
In the second year of examining franchises in BIA/Kelsey’s Local Commerce Monitor™ (LCM) Wave 19 survey of small and medium-sized businesses, franchisees are increasingly using small agencies for their advertising and marketing. See the infographic below...
