by Suzanne Ackley | Jun 14, 2017 | BIA, Blog, SAM, SMBs, Verticals
Entertainment small businesses lead the way in committing more ad dollars to their digital marketing, more than any other vertical, Small businesses in the entertainment* vertical are allocating nearly half of their advertising budget to digital advertising, according...
by Suzanne Ackley | May 31, 2017 | BIA, Blog, SAM, SMBs, Verticals
Despite the strong growth of digital and mobile media advertising, small businesses in the Home and Trade vertical (construction/contracting, plumbers, HVAC, etc.) continue to prefer traditional media channels for advertising and promotion, according to data from...
by Suzanne Ackley | May 24, 2017 | BIA, Blog, SAM, SMBs
One thing has been obvious across the past several waves of BIA/Kelsey’s Local Commerce Monitor™ survey of small businesses — the bigger the small business the more likely they are to choose to have assistance with their digital advertising (the “Do...
by Suzanne Ackley | May 3, 2017 | BIA, Blog, SAM, SMBs
When it comes to their social media marketing, retail small businesses prefer the channels that are visually oriented, according to BIA/Kelsey’s Local Commerce Monitor™ survey of small businesses (Q3/2016). As with the small businesses in most of the other...
by Suzanne Ackley | May 1, 2017 | BIA, Blog, SAM, SMBs
National Small Business Week, a signature event of the U.S. Small Business Administration, kicked off on Sunday, April 30 and runs all week. For Small Business Week YP, who is a sponsor for Small Business Week, is hosting a webinar on Wednesday, May 3, on the five...
by Suzanne Ackley | Apr 26, 2017 | BIA, Blog, Broadcast, Mobile-Social, Newspapers, Radio, SAM, SMBs
Core small businesses, those who spend less than $25,000 annually on advertising and promotion, had an average advertising budget of $5,504 in 2016, according to our Local Commerce Monitor™ survey of small businesses (Q3/2016). LCM dives into their spending,...
