by BIA Advisory Group | Oct 28, 2016 | Blog, Local Advertising Forecast
What does BIA/Kelsey’s fresh ad forecast say about the future of local? Is Google trying to own the content and the pipes? And what is YellCast? These were a few topics on this week’s BIA/Kelsey LIVE. Produced by Mitch Ratcliffe and featuring a rotating...
by Suzanne Ackley | Sep 15, 2016 | Blog, Local Advertising Forecast, Mobile-Social, SMBs
According to a study from Teads and eMarketer more advertisers are turning to mobile video for brand awareness. The Teads study found that advertisers liked that mobile video helped increase brand awareness and enabled them to reach more targeted audiences. The top...
by BIA Advisory Group | Aug 19, 2016 | BIA, Blog, Local Advertising Forecast, Mobile-Social, Newspapers, SMBs
This is the latest in BIA/Kelsey’s Analyst Workshop series. It delivers analyst insights through video renditions of recent presentations. Embedded video clips contains slides with analyst voiceover. _______ Local ad revenues will hit $146.3 billion this year,...
by Mark Fratrik | Aug 12, 2016 | BIA, Blog, Local Advertising Forecast, Radio
To help the radio industry and those who follow it, BIA/Kelsey has decided to issue quarterly local radio revenue reports. Our new analysis will begin the 3rd quarter of 2016 and we’ll issue the first report in November. As the local media marketplace becomes...
by Suzanne Ackley | Jul 25, 2016 | BIA, Blog, Local Advertising Forecast, SAM, SMBs
Co-op advertising programs are popular with SMBs, particularly larger SMBs, according to our Local Commerce Monitor , Wave 19 (Q3/2015). Our Plus Spenders are SMBs that spend more than $25K annually on advertising and more than a third (39.3%) of this group uses...
by Suzanne Ackley | Jul 6, 2016 | BIA, Blog, Local Advertising Forecast, SAM, SMBs
In BIA/Kelsey’s Local Commerce Monitor™ annual survey of small and medium businesses, we asked our small business owners which of 50+ media channels they use for advertising and promotion. Nearly 36% SMBs reported that they use directories, including print and...
