by BIA Advisory Group | Jan 14, 2016 | BIA, Blog, Vantage Point
This is the latest in BIA/Kelsey’s Vantage Points series. On a semi-weekly basis, it will tap the perspectives of various lookout points from around the local media and tech sectors. The views expressed do not necessarily reflect that of BIA/Kelsey. Please...
by Suzanne Ackley | Jan 13, 2016 | BIA, Blog, Mobile-Social, SMBs
Small- and medium-sized businesses (SMBs) that use mobile* media are adopting new marketing and advertising technology more than the average SMBs according to BIA/Kelsey’s Local Commerce Monitor (LCM), Wave 19. Some prime examples include: In store beacons 10% of...
by Rick Ducey | Jan 13, 2016 | BIA, Blog, Conferences
BIA/Kelsey’s latest forecast projects total U.S. advertising targeting local audiences will exceed $146B. Over 40% of this total will be spent by national brands to localize their campaigns. We predict this will grow at a 4.6% CAGR from $61.2B in 2016 to $73.2B...
by BIA Advisory Group | Jan 13, 2016 | BIA, Blog
In 2016, we’re doing lots of new things with content, including blogging, analyst briefs, and our newsletter. As part of that, we’re elevating our Vantage Points program for submitted columns from thought leaders in local. If you have insights, tactical...
by BIA Advisory Group | Jan 11, 2016 | BIA, Blog
After all the excitement over e-commerce, 95 percent of U.S. consumer spending still happens offline in local markets. And in the smartphone era, the consideration cycle for all that spending increasingly happens though voice calls. Marchex pegs call-influenced...
by BIA Advisory Group | Jan 9, 2016 | BIA, Blog
What’s Facebook’s master plan in local? Will mobile payments finally catch on in 2016? And what’s Google’s fate in a world increasingly dominated by apps? These are a few topics we tackled this week, aggregated into the Local Media Watch...
