by BIA Advisory Group | Jan 6, 2016 | BIA, Blog, Local Advertising Forecast
Local advertising is a hot topic these days. But what is it exactly? More importantly, what’s its dollar value? These are key considerations at a time when figures are being thrown around the blogosphere haphazardly. What is meant by “local?” And...
by Suzanne Ackley | Jan 6, 2016 | BIA, Blog, Mobile-Social, SMBs
SMBs that use mobile* for advertising and promotion (Mobile SMBs) spent 42.5% of their advertising budget on digital media in the past 12 months and plan to spend 44.8% on digital in the next 12 months, according to BIA/Kelsey’s Local Commerce Monitor, Wave 19,...
by BIA Advisory Group | Jan 5, 2016 | BIA, Blog, Conferences, Mobile-Social
Deep linking continues to gain importance, as mobile takes over our time… time that’s increasingly happening in-app. Following our analyst brief on deep linking, we took a deeper dive at BIA/Kelsey NEXT (video below). Google is at the center of all of...
