by BIA Advisory Group | Mar 8, 2016 | BIA, Blog, SMBs
Booker, a New York-based scheduling, customer-management, marketing and payments provider for service-industry small businesses, announced today it has completed its acquisition of Fredrick, an intelligent marketing automation tool for appointment-based businesses....
by BIA Advisory Group | Mar 7, 2016 | BIA, Blog, Conferences
Here’s another fascinating session from Seattle NOW important to understanding the on-demand landscape, featuring Uber, HomeAdvisor and MasterCard. The rise of global logistics networks have begun to reshape local marketplaces, providing connections between...
by Rick Ducey | Mar 4, 2016 | BIA, Blog, Conferences, Local Advertising Forecast, Mobile-Social, Newspapers, Radio
Google leads the pack as the #1 ad biller for paid media in New York City. This according to BIA/Kelsey’s new Local Competition Report (LCR). With $771M and a 7.64 percent share of ad spend in NYC, Google leads Facebook, Bing, Yahoo!, Pandora, Yelp, Twitter, and...
by Rick Ducey | Mar 4, 2016 | BIA, Blog
BIA/Kelsey Presenting at NAB PILOT’s Digital Future Exchange Summit: Digital Insights and Strategies for Local Broadcasting (part of the 2016 NAB Show) BIA/Kelsey will be a featured presenter at the Digital Futures Exchange (DFX) that is a one-day conference hosted on...
by Celine Matthiessen | Mar 3, 2016 | BIA, Blog, SAM, SMBs
Only 45% of SMBs track analytics and the others give the reason that they don’t have time, experience or budget to track analytics according to an infographic from SCORE.org. In our Local Commerce Monitor 19 survey of small businesses, SMBs say they want to use...
by Rick Ducey | Mar 2, 2016 | BIA, Blog, Conferences
How soon will programmatic TV come to local? We estimate it will impact buying in a significant way sometime over the next 18-24 months. This is the topic of a new BIA/Kelsey insight paper: Looking Ahead to Programmatic in Local TV in 2016. The technology, data, and...
