by BIA Advisory Group | Mar 28, 2016 | BIA, Blog, Conferences, Verticals
Yellow Pages Canada is the in midst of an all out program to return the company to positive revenue growth by 2018. Growth may be a given for early stage company’s pursuing opportunities in local online commerce. But for a legacy media company like YP Canada,...
by BIA Advisory Group | Mar 25, 2016 | BIA, Blog
We’re experimenting with a new form of community, the podcast and live streaming audio conversations with leaders in the Local On-Demand Economy. Art Agrawal, CEO and Cofounder of YourMechanic.com, a provider of auto repair at home or the office that raised $24...
by Suzanne Ackley | Mar 23, 2016 | BIA, Blog, SAM, SMBs
When it comes to choosing media for advertising or promotion, small businesses that use co-op advertising programs are like other SMBs in our Local Commerce Monitor survey — a Facebook page is the most used. As shown in the chart below, SMBs that use co-op...
by BIA Advisory Group | Mar 21, 2016 | BIA, Blog, Conferences, Mobile-Social
Last week Yellow Pages Canada made an acquisition that will ultimately position it to drive programmatic buying down to the local/SMB level. The company acquired JUICE Mobile, a Toronto-based ad technology firm with 2015 revenues of C$25 million. According to YP...
by Rick Ducey | Mar 18, 2016 | BIA, Blog, Newspapers
Today’s news media industry is like the White House Harry Truman moved into in 1945 . . . iconic but in trouble. The White House at that time would not have passed inspection. What to do? Renovate or tear-down and rebuild? One path promises continuity with...
by BIA Advisory Group | Mar 18, 2016 | BIA, Blog, SMBs, Vantage Point
This is the latest in BIA/Kelsey’s Vantage Points series. On a semi-weekly basis, it will tap the perspectives of various lookout points from around the local media and tech sectors. The views expressed do not necessarily reflect that of BIA/Kelsey. Please...
