by BIA Advisory Group | May 25, 2016 | BIA, Blog, Mobile-Social
When discussing early adopters in any new medium, newspapers aren’t usually on the list. But the New York Times has bucked the trend lately with a VR-focused newsroom and corporate mission. “We’ve got just about every desk in the newsroom —...
by Suzanne Ackley | May 25, 2016 | BIA, Blog, Broadcast, Mobile-Social, SAM, SMBs
Larger SMBs, those spending more than $25,000 annually on advertising and promotion, are known as Plus Spenders in BIA/Kelsey’s Local Commerce Monitor™ (LCM) survey of small and medium businesses. These Plus Spenders spend an average $75,169 annually for...
by BIA Advisory Group | May 23, 2016 | BIA, Blog, Conferences
Search, social, content marketing and local ad sales… these are just a few of the rapidly evolving topics within the Local Commerce Universe. Where do they all stand and what should you be doing and thinking for each? This is the question we sought to answer to...
by BIA Advisory Group | May 18, 2016 | BIA, Blog
BIA/Kelsey released a new white paper, “Selling SEO and Social Automation to SMBs.” The paper is a free download as a courtesy of white-label fulfillment search engine optimization (SEO) and marketing services provider.Boostability. We want to thank...
by Celine Matthiessen | May 18, 2016 | BIA, Blog, Conferences
Yesterday at BIA/Kelsey’s Engage pre-conference Women Leading In Local session sponsored by Advice Local, Nancy Shenker, media strategist and CEO of TheOnSwitch spoke about her new initiative, SheBoom, and offered advice on career development for women in their...
by Celine Matthiessen | May 17, 2016 | BIA, Blog, SMBs
The consumer’s path to purchase is changing. Technology, consumer preferences and, often, managerial decisions at major search companies can reshape industry strategy. BIA/Kelsey’s new report “Consumer Micro-Moments and Businesses: Trends and Best...
