by BIA Advisory Group | Jan 6, 2017 | BIA, Blog
Who will win the “personal assistant app wars?” What will 2017 hold for mobile advertising? And what are the tools that SMBs will be most interested in? These were a few topics on this week’s BIA/Kelsey LIVE. Produced by Mitch Ratcliffe and featuring...
by BIA Advisory Group | Jan 5, 2017 | BIA, Blog
On Monday, I walked through an analysis of automotive search spending in the top ten U.S. media markets. As you can see, there’s tremendous variability in local spending patterns by business speciality and channel. With so many local differences in search...
by Celine Matthiessen | Jan 5, 2017 | BIA, Blog, SAM, SMBs
HighQ a provider of cloud services just released an infographic calling 2017 the year of video marketing. Where is the bulk of video marketing happening in 2017? Social media and mobile are big players (Facebook, Snapchat, Twitter) and according to the infographic...
by Suzanne Ackley | Jan 4, 2017 | BIA, Blog, SAM, SMBs
Digital advertising continues to grow and provide many options for advertisers and the average number of media used by small and medium businesses is increasing. Traditional media channels (which includes direct mail, broadcast, radio, outdoors, direct to home, yellow...
by BIA Advisory Group | Jan 4, 2017 | BIA, Blog, Vantage Point
This is the latest in BIA/Kelsey’s Vantage Points series. On a periodic basis, it will tap the perspectives of various lookout points from around the local media and tech sectors. The views expressed do not necessarily reflect that of BIA/Kelsey. Please contact...
by BIA Advisory Group | Jan 3, 2017 | BIA, Blog
Later this week, BIA/Kelsey will release its annual analyst predictions. As always it will aggregate the coming year’s outlook in all of the key areas that analysts cover. As a sneak peek, below are the predictions in the mobile, social and emerging tech...
