by Suzanne Ackley | Oct 1, 2018 | BIA, BIA ADVantage, Blog, Broadcast, Mobile-Social, SMBs
Businesses are using an average of 8 different media channels for their advertising, according to results from BIA’s Survey of Advertising & Marketing (SAM). While 8 is the average, some businesses depending on the type of advertiser or industry it can be a...
by Thomas Buono | Aug 29, 2018 | BIA, BIA ADVantage, Blog, Broadcast
In this third part of our series examining how to build a grounded revenue budget for 2019, we’d like to offer our top three recommendations for growth in 2019. Recommendation One: Implement verticals-based revenue budgeting for 2019. It is not enough to just know if...
by Thomas Buono | Aug 28, 2018 | BIA ADVantage, Blog, Broadcast
It’s budgeting season and many of our clients have expressed their concern about next year and beyond. Both certain and uncertain dynamics are at play involving recurrent influences (i.e., politics, Olympic games) and the continuous changes (i.e., digital, consumer...
by Suzanne Ackley | Aug 20, 2018 | BIA ADVantage, Blog, SAM, SMBs
BIA will be releasing results of a newly designed survey including local, and now multi-location/regional and national, businesses that target local audiences in their advertising and marketing. The new survey series, Survey of Advertising and Marketing – SAM,...
by Celine Matthiessen | Jun 14, 2018 | BIA, BIA ADVantage, Blog
“Driving sales growth today requires fundamentally different ways of working as well as outstanding execution across large, decentralized sales teams and channel partners,” McKinsey recently noted in an article on the benefits and effectiveness of digital...
