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BIA/Kelsey’s ‘LEADING IN LOCAL: SMB Digital Marketing’ to Showcase Latest Small Biz Digital Marketing Innovations and Best Practices

Jun 17, 2013

Featured speakers include senior execs from Facebook, Google, Microsoft, ReachLocal, YP and YPG

CHANTILLY, Va. (June 17, 2013) – BIA/Kelsey is gathering top digital media and marketing leaders at LEADING IN LOCAL: SMB Digital Marketing, Sept. 11-13, in Austin, to examine the latest business models, technological developments and adoption trends in digital marketing solutions for small and medium-sized businesses. The program will focus on the digital innovations that are transforming how SMBs attract, retain and upsell their customers.

Keynote speakers include Matt Baker, Head of SMB Partnerships, Facebook; Zorik Gordon, CEO, ReachLocal; and Vikas Jain, Head of Business Development, Google/Wildfire. The program will also include a dual keynote presentation by two Yellow Pages industry leaders: Darren Clark, CTO, YP and Paul Ryan, CTO, YPG.

Also on the LEADING IN LOCAL roster are featured speakers Jim Contardi, SVP, SMB, First Data; Simon Greenman, CEO, HomeAdvisor Europe; Darnell Holloway, Head of Business Outreach, Yelp; Raj Kapoor, Senior Director, Local & Mobile Advertising, Microsoft; Valentine Matrat, Global Video Lead – SMB, Google; Hunter Rose, Ice Cream Czar and Vice Chairman, Ben & Jerry’s Franchise Board of Directors; and Neil Salvage, Head of Sales, CBS Local.

“Digital marketing solution providers look to SMBs and local businesses as the source of their largest growth opportunity,” said Peter Krasilovsky, BIA/Kelsey vice president and conference co-chair. “At LEADING IN LOCAL: SMB Digital Marketing, we’ll showcase the leading edge of innovation in this space and examine how solution providers and small businesses are leveraging digital media and marketing tools and strategies.”

LEADING IN LOCAL Session highlights include:

  • Focus on Profits: Winning Strategies for SMB Marketing
  • SMB Digital Marketing and Sales Force Transformation
  • SMB Success – Digital Case Studies (featuring Ben & Jerry’s and others)
  • SMB Demo Room (highlighting the next wave of SMB digital marketing innovations)
  • The Shift in SMB Advertising Spending
  • SMB Content Management: Creation/Management/Distribution
  • SMBs and Local Search: An Inside View
  • SMB Mobile Adoption: What’s Working?
  • SMB Payments, Promotions and Integrated Marketing
  • SMB Checklist: Call Management
  • SMB Future Stars: LOCAL Liftoff Awards Competition
  • Digital Video Platforms/Services for SMBs
  • The Vertical All Stars: The Lessons of ‘Verticalization’

About LEADING IN LOCAL: SMB Digital Marketing

BIA/Kelsey’s LEADING IN LOCAL conferences are the definitive events on local digital advertising and marketing. LEADING IN LOCAL: SMB Digital Marketing is focused on how the sales forces of Yellow Pages, search firms, newspapers, TV and radio stations, promotions companies and other digital marketing solutions providers are converging on independent SMBs, franchisees and regional groups. The conference will offer a first-hand look at the latest innovations and influential players in SMB-driven search, video, social media, mobile, promotions, CRM and reputation management.

Event sponsors include Amdocs, First Data, Infogroup, Local Market Launch, Media Distribution Solutions, Neustar, Sales Transformation Now, Telmetrics, UBL, vSplash, Yext and YP.

Association and media partners include the Association of Directory Publishers (ADP), Big Marketing for Small Business, International Classified Media Association (ICMA), Location Based Marketing Association (LBMA), Smallbiztechnology, Small Business Trends, The Next Web, Topseos, and Visibility Magazine.

For more information about LEADING IN LOCAL: SMB Digital Marketing, including the complete agenda, list of speakers and companies attending, visit

About BIA/Kelsey

BIA/Kelsey advises companies in the local media space through consulting and valuation services, research and forecasts, Custom Advisory Services and conferences. Since 1983 BIA/Kelsey has been a resource to the media, mobile advertising, telecommunications, Yellow Pages and electronic directory markets, as well as to government agencies, law firms and investment companies looking to understand trends and revenue drivers. BIA/Kelsey’s annual conferences draw executives from across industries seeking expert guidance on how companies are finding innovative ways to grow. Additional information is available at, on the company’s Local Media Watch blog, Twitter ( and Facebook ( Stay connected by subscribing to the firm’s bi-monthly newsletter.

For more information contact:

Eileen Pacheco
For BIA/Kelsey
(508) 888-7478