BIA Advisory Services helps traditional and digital media, brands & agencies and technology companies secure a winning position in the local advertising marketplace.
Current News
$12B will be spend in healthcare advertising in 2024
New healthcare survey examines the strategies of healthcare marketers. Published by BIA and our partner SalesFuel, the report will be published in early December 2023.
Latest Podcast
Emergence of Retail Media Networks: A Local Perspective
Ready to understand what’s behind the rapidly growing Retail Media Networks (RMNs)? BIA’s Rick Ducey and Leyla Chatti analyze RMNs, dissecting its allure to retailers, consumers, the investment dynamics, and the key players shaping this landscape.
New Report
Retail Media Networks: A Local Perspective
BIA delivers a local perspective on RMNs in the new report, Retail Media Networks (RMNs): A Local Perspective, to assess their impact on local media advertising. It asks and answers many of the top questions we’ve been asked about RMNs, and it offers insights into the function and strategies of RMNs and what to expect next.
- BIA Delivers a Local Perspective on Retail Media Networks: Paper & Podcast November 14, 2023The rise of Retail Media Networks (RMNs) is reshaping the world of advertising. These digital platforms, operated by retail giants such as Amazon and Walmart, offer a new avenue for brands and agencies to connect with their target audience, amplify…
- Economic Pulse: BIA’s Monthly Quick Take for October 2023 October 30, 2023It is absolutely amazing to me that we are at the end of October already. Things here at BIA have been quite busy the last few weeks as we were feverishly working to publish our latest forecast updates in time…
- 2023 Political Ad Spend Forecast Up $100M+ over 2021 October 26, 2023There’s just over a week to go until the 2023 election (and early voting is well underway in many places). Being an odd year there are no National elections, but there are some key races where advertising money is being…
- Local Video Ad Trends: CTV is the Growth Leader, OTA is the Revenue Leader October 20, 2023Local video ad platforms attract significant ad spending because video in its various forms is a powerful messaging format. Examining each local video channel through different filters reveals interesting patterns for growth and revenue. Let’s take a look at a…
Transaction Activity (as of October 1, 2023)
$0B
TV Transaction Value
$0M
Radio Transaction Value
0
# TV Stations Sold
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# Radio Stations Sold
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