by BIA Advisory Group | Jun 17, 2013 | Press Releases
Featured speakers include senior execs from Facebook, Google, Microsoft, ReachLocal, YP and YPG CHANTILLY, Va. (June 17, 2013) – BIA/Kelsey is gathering top digital media and marketing leaders at LEADING IN LOCAL: SMB Digital Marketing, Sept. 11-13, in Austin, to...
by BIA Advisory Group | Jun 10, 2013 | Press Releases
Media Ad View Plus forecast offers granular view of $132B local media industry, across local ad markets, media and business categories CHANTILLY, Va. (June 10, 2013) – According to BIA/Kelsey’s Media Ad View Plus forecast, automotive and financial/insurance...
by BIA Advisory Group | Apr 25, 2013 | Press Releases
Transaction volumes almost double in 2012, while values struggle to keep pace CHANTILLY, Va. (April 25, 2013) – The 2012 election season provided a boost to local television station revenues, according to BIA/Kelsey, advisor to companies in the local media industry....
by BIA Advisory Group | Apr 17, 2013 | Press Releases
Study of six companies shows traditional sales models strained by rapid change across the local media landscape CHANTILLY, Va. (April 17, 2013) – BIA/Kelsey, advisor to companies in the local media industry, has released a new report titled, “Sales...
by BIA Advisory Group | Apr 10, 2013 | Press Releases
Locally targeted U.S. social ad revenues to grow from $1.1B in 2012 to $3.6B in 2017 CHANTILLY, Va. (April 10, 2013) – BIA/Kelsey, advisor to companies in the local media industry, forecasts U.S. social advertising revenues to grow from $4.7 billion in 2012 to $11...
by BIA Advisory Group | Apr 9, 2013 | Press Releases
6.5% of Total Station Revenues in 2012 CHANTILLY, Va. (April 9, 2013) – BIA/Kelsey, advisor to companies in the local media industry, reports that local television stations are seeing increased revenues from retransmission consent agreements, the negotiated fees...
by BIA Advisory Group | Apr 4, 2013 | Press Releases
Mobile search will be the dominant ad format, growing to $5.7B in 2017 CHANTILLY, Va. (April 4, 2013) – BIA/Kelsey, advisor to companies in the local media industry, forecasts U.S. mobile local advertising revenues to grow from $1.2 billion in 2012 to $9.1 billion in...
by BIA Advisory Group | Mar 27, 2013 | Press Releases
Strong political season and general economic picture brought some markets noticeably higher income; value of radio in the media buy remains apparent CHANTILLY, Va. (March 27, 2013) – Radio industry over-the-air revenues inched slightly upwards in 2012, increasing to...
by BIA Advisory Group | Mar 18, 2013 | Press Releases
National brands accounted for nearly one-third of total U.S. local media ad spending in 2012 CHANTILLY, Va. (March 18, 2013) – BIA/Kelsey, adviser to companies in the local media industry, forecasts local media advertising revenues to climb from $132.5 billion in 2012...
by BIA Advisory Group | Feb 27, 2013 | Press Releases
Highlights will be presented at ‘Leading in Local: The National Impact,’ March 18-20, in Boston CHANTILLY, Va. (Feb. 27, 2013) – According to a new report by BIA/Kelsey, investors have poured more than $222 million into the loyalty and transaction marketing space...
