by Rick Ducey | Sep 25, 2017 | BIA, Blog, Broadcast, CTV/OTT
BIA/Kelsey’s latest research report examining Advanced TV shows continuing innovation and progress albeit with hurdles and challenges. BIA/Kelsey defines “advanced TV” as comprising the domains of data-enhanced audience targeting via addressable,...
by Rick Ducey | Sep 21, 2017 | BIA, Blog
For the B2B community, serving the needs of SMBs (Small and Medium Businesses), there is good news. According to BIA/Kelsey’s Local Commerce Monitor survey, 59.6% of SMBs are expecting revenue increases over the next 12 months. And over half (52.9%) of these...
by MacKenzie Lovings | Sep 18, 2017 | Press Releases
LOCAL IMPACT Atlanta on October 12 will examine nationwide and local advertising trends in Georgia with speakers from Coca-Cola, GroundTruth, Reveal Mobile, ReachLocal and UberMedia. CHANTILLY, Va. (September 18, 2017) Local advertising spending in the state of...
by Rick Ducey | Sep 14, 2017 | BIA, Blog, Broadcast, CTV/OTT, Mobile-Social
Over-the-Top TV (OTT) is attracting new entrants and keeping some on the sidelines while they assess their best strategy. It’s “game on” for local TV broadcasters to put their premium video in front of multi-screen consumers in marketable formats. As...
by Rick Ducey | Sep 13, 2017 | BIA, Blog, Conferences, Mobile-Social
Reveal Mobile’s founder/CEO Brian Handly will keynote BIA/Kelsey’s LOCAL IMPACT Atlanta on October 12th to share insights and data about how mobile location data holds great promise for advertising performance. Handly will provide his perspective on the...
by Suzanne Ackley | Sep 13, 2017 | BIA, Blog, SAM, SMBs, Verticals
According to BIA/Kelsey’s newly released report “Insights into Local Advertising — Automotive Vertical” businesses in the automotive vertical account for 10% of the total local advertising money that will be spent in the U.S. in 2017, which puts...
by Rick Ducey | Sep 13, 2017 | BIA, Blog, Broadcast
BIA/Kelsey’s new “Fireside Chat” series features lively interactions with industry thought leaders who take a break from the press of day-to-day business to offer up some perspective. We launch this series with our new Executive-in-Residence...
by Rick Ducey | Sep 11, 2017 | BIA, Blog, Conferences
What do you get when you mix Coca-Cola with Google? That’s what Greg Chambers, Coca-Cola’s global group director of digital innovation wondered. Chambers is keynoting BIA/Kelsey’s LOCAL IMPACT Atlanta conference on October 12th. He will share...
by Rick Ducey | Sep 8, 2017 | BIA, Blog, Conferences
The confluence of emerging capabilities across technology, location data, analytics and identity management brings marketers new tools to address the simple equation of determining what consumer impact their marketing spend has. A common attribution metric the...
by Suzanne Ackley | Sep 6, 2017 | BIA, Blog, Local Advertising Forecast, SAM, SMBs, Verticals
BIA/Kelsey’s newest report “Insights into Local Advertising — Automotive Vertical” examines local media spending trends and consumer media usage habits in the automotive category. “Technology and consumers shifting shopping behaviors have...
