by Rick Ducey | Mar 14, 2023 | BIA, BIA Podcast, Blog, Broadcast
ATSC3 is now in its “lighthouse phase” whereby local TV stations must share frequency on just one or two TV stations in a market to host all ATSC 1.0 services to free up other spectrum to introduce ATSC 3.0 services. At some point, the stations acting as “lighthouses”...
by Rick Ducey | Mar 10, 2023 | BIA, BIA Podcast, Blog, Broadcast, Radio
A long under-utilized but growing asset in local radio’s ad portfolio is in-screen visual display inventory comprising text and images. Basic RDS technology available in 70-80 percent of cars on the road allows FM broadcaster to deliver program and advertising...
by BIA Advisory Group | Feb 27, 2023 | BIA, Blog, Economic Pulse
Over the weekend I decided I need to start making my own lunch every day and not splurge on delivery. Also, I booked a 12-day vacation in The Netherlands for this Summer. Yep, like most American consumers, I have Inflation Brain. This...
by Suzanne Ackley | Feb 13, 2023 | BIA, Blog, Local Advertising Forecast, Verticals
Inventory is finally getting back to normal, and dealerships finally have cars to sell. Does that mean automotive ad spending is bouncing back? Not so fast. Now that the supply problem is abating, demand is becoming a problem for very real reasons. Interest rates are...
by MacKenzie Lovings | Feb 9, 2023 | BIA, BIA Podcast, Blog
In this special podcast episode, BIA’s CEO, Tom Buono, sits down with legendary radio executive, Jeff Smulyan to discuss Jeff’s new book, “Never Ride a Rollercoaster Upside Down,” which offers captivating insights into what it takes to be an entrepreneur through good...
by MacKenzie Lovings | Feb 3, 2023 | BIA, Blog, Sales Best Practices
Original post amended March 29, 2023: The 12th Annual State of Media Sales Survey concluded in February 2023 and included 496 media sales reps and managers from broadcast TV, cable TV, radio, newspapers/magazines, direct response, and those who have more than 50% of...
by Lauren Ross | Jan 31, 2023 | BIA, Blog, Broadcast, Radio
Looking at the last two years offers insights into the broadcast transaction landscape. Let’s start with television. The 2021 and 2022 television transaction landscape was marked by megadeals by Gray and Standard General. Total TV deal volume more than...
by BIA Advisory Group | Jan 30, 2023 | BIA, Blog, Economic Pulse
Are we in a Recession? Are we headed for a recession? Did we just blink and miss one? Most importantly, does it even matter? All questions we address in this first issue of Economic Pulse, a new monthly blog I’ll be authoring to help sort out...
by Rick Ducey | Jan 23, 2023 | BIA, Blog, Broadcast, Sales Best Practices
Marketron’s 2023 Local TV Advertising Trends webinar, being hosted on January 25 at 2pm, will benchmark local TV ad projection numbers with BIA’s 2023 U.S. Local Ad Forecast and will dive into tactics and strategies to find verticals that will drive...
by MacKenzie Lovings | Jan 20, 2023 | BIA, BIA Podcast, Blog, Local Advertising Forecast, Verticals
At BIA, we are, like most of you, assessing the new year and planting our feet firmly to get ready for opportunities and challenges. And, we are discussing our thinking with all with you in the podcast series we’re doing this month called, New Year, New Insights. In...
