News Room
Press ReleasesNew Report Examines Substantial Growth in Over-The-Top (OTT) Ad Spending and the Rising Rate of Programmatic Deals
Executive interviews reveal Auto, Legal and Healthcare services as top verticals buying OTT advertising CHANTILLY, Va. (Sept 29, 2022) – A new report from BIA Advisory Services examines the increasing value of Over-the-Top (OTT) advertising and the current state of...
BIA Estimates OTT Local Advertising to Exceed $2B in 2022; Sharp Increase in Spending Makes It Fastest Growing Local Advertising Platform
New Report Explores Significant Growth in Local OTT Advertising Nationwide and by U.S. Regions and Details Top Spending Verticals CHANTILLY, Va. (July 19, 2022) – A new research report from BIA Advisory Services reveals that over-the-top (OTT) is one of the fastest...
BIA Decreases 2022 Estimates for U.S. Local Advertising Revenue to $167.4B Indicating Headwinds for the Overall Local Advertising Marketplace
Political, Online Gambling and Leisure sectors showing growth in local advertising; auto down from earlier estimate but showing tempered growth compared to 2021 Chantilly, VA (June 16, 2022) – BIA Advisory Services has decreased its 2022 U.S. Local Advertising...
NABOB & BIA Advisory Services Release 2022 Black Owned Radio Stations Ownership & Revenue Report
[WASHINGTON, DC] - The National Association of Black Owned Broadcasters (NABOB) and BIA Advisory Services have partnered to release the 2022 Black Owned Radio Stations Ownership & Revenue Report. This is the first time such a report has been available to provide...
Mark Fratrik, Respected Industry Icon and Chief Economist at BIA Advisory Services, to Retire June 30
Dr. Fratrik will maintain a role as a strategic advisor to BIA while Nicole Ovadia takes over management of forecasting services. Chantilly, VA (June 2, 2022) – Mark Fratrik, Ph.D., BIA Advisory Services’ Senior Vice President and Chief Economist, will retire from the...
BIA Expands Forecasting and Consulting Services with Key Hires, Including New Vice President of Forecasting and Analysis, Nicole Ovadia
Leyla Chatti Joins as Senior Media Analyst and Mark Dugan as Director of Data Insights and Client Relations Chantilly, VA (Wed, May 4, 2022) – BIA Advisory Services has added three key personnel to augment its forecasting and consulting divisions. In a leadership role...
BIA Increases 2022 Estimates for U.S. Local Advertising Revenue to $173.3B Indicating Strong Expectations around Digital and Political
Advertising forecast tracks traditional and digital ad spend across 96 sub-verticals. Chantilly, VA (Dec 21, 2021) – BIA Advisory Services has increased its 2022 U.S. Local Advertising Forecast estimate to $173.3 billion, from its earlier estimate of $161.5 billion...
Mobile Advertising Expected to Surpass Direct Mail for the First Time, in BIA’s 2022 U.S. Local Advertising Forecast; As Economy Grows and Overall Spending Reaches $161.5B
Chantilly, VA (October 13, 2021) – BIA Advisory Services forecasts that for the first-time mobile advertising spending will surpass direct mail as the top media advertising platform in 2022. As revealed in BIA’s U.S. Local Advertising Forecast 2022, the overall local...
Bolstered by a Political Year and the Economy, BIA Forecasts Local Broadcast TV Ad Revenues to Increase By 26.5 Percent in 2022
CEO Addresses Industry Trends and Changeups at TVB Forward CHANTILLY, Va. (September 30, 2021) – BIA Advisory Services estimates the local broadcast TV industry in 2022 will generate $21 billion in advertising revenue, with $19.3 billion in over-the-air (OTA) revenue...
BIA Revises its U.S. Local Ad Forecast – Expects Revenues from Traditional and Digital to Hit $142B
Forecast Represents Nationwide Ad Spending Targeting Local Audiences in 210 Markets Across 16 Media And 95 Business Verticals Chantilly, VA (July 22, 2021) – BIA Advisory Services has revised its 2021 forecasts for U.S. Local Advertising Revenues to $142.4 billion,...
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