by Suzanne Ackley | Jun 15, 2016 | BIA, Blog, SAM, SMBs
Nearly one in four small and medium-sized businesses offer a loyalty program according to our Local Commerce Monitor™ (LCM). Top industries that use loyalty are retail, construction/contracting, and accounting/bookkeeping. While there are a large number of...
by Suzanne Ackley | Jun 8, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
In our Local Commerce Monitor™ (LCM) survey of small- and medium-sized businesses (SMBs) the use of social media by SMBs overall is strongly driven by Facebook. Seven out of ten SMBs in our full sample* report using at least one of the different social media...
by Celine Matthiessen | Jun 2, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
Instagram is being used by more small businesses. According to our Local Commerce Monitor ™ social media, especially newer channels like Instagram, are very appealing to small businesses. In our survey 11% of SMBs say they use Instagram and the majority report...
by Suzanne Ackley | Jun 1, 2016 | BIA, Blog, SAM, SMBs
In our Local Commerce Monitor™ (LCM) survey of SMBs we asked SMBs what model they prefer for online advertising – Do It Myself (DIY) or Do It With/For Me (DIWM/DIFM). The vast majority (58.2%) prefer a DIY model. When we look at the marketing priorities...
by Suzanne Ackley | May 25, 2016 | BIA, Blog, Broadcast, Mobile-Social, SAM, SMBs
Larger SMBs, those spending more than $25,000 annually on advertising and promotion, are known as Plus Spenders in BIA/Kelsey’s Local Commerce Monitor™ (LCM) survey of small and medium businesses. These Plus Spenders spend an average $75,169 annually for...
