by Celine Matthiessen | Jul 14, 2016 | BIA, Blog, Mobile-Social, SMBs
The Pokémon Go craze has hit around and in my home with my teenager on Twitter for tips and cheats. According to SimilarWeb, more than 60% of US users who have downloaded the app use it daily, and SimilarWeb estimates Pokémon GO’s daily active users count will surpass...
by BIA Advisory Group | Jul 12, 2016 | Blog, Mobile-Social
It appears that reality is meeting the hype around conversational commerce. As we’ve covered, massively popular social messaging apps like Facebook messenger are evolving from peer-to-peer use to commerce. Though I’m bullish on that concept, one question...
by Celine Matthiessen | Jul 1, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
Small businesses are beginning to adopt mobile apps to their marketing strategies with 4% of SMBs in our Local Commerce Monitor™ say they use a mobile app in their advertising and marketing strategies. In a recent Clutch study, “Mobile Apps and Small...
by BIA Advisory Group | Apr 18, 2016 | Blog, Conferences, Mobile-Social
Even as messaging apps and chat bots take over the world, people still have a biological urge to communicate by voice. This applies to commerce, especially where there is complexity. And complexity tends to happen in high-consideration, high-value products like cars....
by BIA Advisory Group | Apr 11, 2016 | BIA, Blog, Mobile-Social
Messaging apps and chat bots are all the rage. They were a highlight at Microsoft’s recent Build conference; Kik’s bot store announcement last week; and they could dominate Facebook’s F8 developer conference this week. If you have no idea what...
