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Nearly 1 in 4 Small Businesses Have a Customer Loyalty Program

Nearly 1 in 4 Small Businesses Have a Customer Loyalty Program

by Suzanne Ackley | Jan 25, 2017 | BIA, Blog, SAM, SMBs

  Nearly one in four small and medium-sized businesses offer a loyalty program according to Wave 20 of our Local Commerce Monitor™ survey of small businesses (Q3/2016). The top industries that use loyalty are other personal services, retail,...

SMB Data Point of the Week: Loyalty Programs Popular with SMBs

by Suzanne Ackley | Jun 15, 2016 | BIA, Blog, SAM, SMBs

Nearly one in four small and medium-sized businesses offer a loyalty program according to  our Local Commerce Monitor™ (LCM). Top industries that use loyalty are retail, construction/contracting, and accounting/bookkeeping. While there are a large number of...

SMB Data Point of the Week: 3 out of 4 Retail SMBs Maintain a Customer List

by Suzanne Ackley | Mar 2, 2016 | BIA, Blog, SAM, SMBs, Verticals

73.5% of retail SMBs* maintain a customer list, the majority for more than a year, according to data from Wave 19 of Local Commerce Monitor (LCM), our survey of small and medium businesses. Over half of these SMBs say they promote to their customer lists. Nearly a...

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