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Fireside Chat with Tom O’Brien: Local TV and Digital Growth

Fireside Chat with Tom O’Brien: Local TV and Digital Growth

by Rick Ducey | Sep 13, 2017 | BIA, Blog, Broadcast

BIA/Kelsey’s new “Fireside Chat” series features lively interactions with industry thought leaders who take a break from the press of day-to-day business to offer up some perspective. We launch this series with our new Executive-in-Residence...
SMB Datapoint of the Week: Broadcast SMBs Have Big Ad Budgets

SMB Datapoint of the Week: Broadcast SMBs Have Big Ad Budgets

by Celine Matthiessen | Oct 13, 2016 | BIA, Blog, Broadcast, SAM, SMBs

Small businesses use multiple channels for advertising and promotion, both paid and free. In our most recent Wave 20 of the Local Commerce Monitor™ (3Q/2016) small businesses that use broadcast in their mix of advertising have big advertising budgets that have...

Vantage Points: TV’s Fragmentation Empowers Local Advertisers

by BIA Advisory Group | Jun 14, 2016 | BIA, Blog, Broadcast, Vantage Point

This is the latest in BIA/Kelsey’s Vantage Points series. On a semi-weekly basis, it will tap the perspectives of various lookout points from around the local media and tech sectors. The views expressed do not necessarily reflect that of BIA/Kelsey. Please...
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