by Suzanne Ackley | Jul 20, 2016 | BIA, Blog, SAM, SMBs
SMBs that use video* for advertising and promotion (Video SMBs) have more aggressive advertising spending plans than those that don’t use video, according to BIA/Kelsey’s Local Commerce Monitor™ survey of small and medium businesses (SMBs). The average...
by Suzanne Ackley | Jul 13, 2016 | BIA, Blog, SAM, SMBs, Verticals
In BIA/Kelsey’s Local Commerce Monitor™ nearly a third of small businesses in the financial services vertical opt for a “do it with/for me” model. This is the largest percent among our vertical categories with most opting for “do it myself”....
by Suzanne Ackley | Jul 6, 2016 | BIA, Blog, Local Advertising Forecast, SAM, SMBs
In BIA/Kelsey’s Local Commerce Monitor™ annual survey of small and medium businesses, we asked our small business owners which of 50+ media channels they use for advertising and promotion. Nearly 36% SMBs reported that they use directories, including print and...
by Celine Matthiessen | Jul 1, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
Small businesses are beginning to adopt mobile apps to their marketing strategies with 4% of SMBs in our Local Commerce Monitor™ say they use a mobile app in their advertising and marketing strategies. In a recent Clutch study, “Mobile Apps and Small...
by Celine Matthiessen | Jun 29, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
June is graduation month and in the spirit of graduation month in our Local Commerce Monitor™ Wave 19 data, there are some interesting segments of SMBs who are ahead of the curve on their use social or mobile channels than the average small business in our...
