by Suzanne Ackley | Aug 4, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
When it comes to online shopping, consumers are more likely to turn to their mobile devices than a computer, according to a new study. Demandware Shopping Index (Q1/2016) analyzed the shopping activities of 400 million shoppers worldwide and found that 47% of web...
by Suzanne Ackley | Aug 3, 2016 | BIA, Blog, SAM, SMBs
There is a tremendous opportunity for marketing automation sellers to engage SMBs with search engine optimization (SEO) combined with social marketing solutions. SEM/SEO services topped the list of future marketing priorities for small and medium-sized businesses...
by Suzanne Ackley | Jul 28, 2016 | BIA, Blog, SAM, SMBs
According to BIA/Kelsey’s Local Commerce Monitor™ survey of small and medium businesses (SMBs), 18.4% of the SMBs in the survey report using co-op advertising funds. Of these, 45.2% are franchisees or licensees of larger national companies — most owning...
by Suzanne Ackley | Jul 25, 2016 | BIA, Blog, Local Advertising Forecast, SAM, SMBs
Co-op advertising programs are popular with SMBs, particularly larger SMBs, according to our Local Commerce Monitor , Wave 19 (Q3/2015). Our Plus Spenders are SMBs that spend more than $25K annually on advertising and more than a third (39.3%) of this group uses...
by Suzanne Ackley | Jul 21, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
Recently Pinterest introduced several new e-commerce features that it hopes will encourage its 100 million monthly users to buy items through its website. “These features are a big step in helping Pinterest become more of a shopping hub,” said company...
